Authority marketing is such a powerful concept that most business owners either miss or ignore. Either way, I encourage you to read what’s on this page, act on it, and reap the benefits. -John
Watch this video to discover why blogging is so important for your funeral home…
blogging for your funeral home.
Sam: So blogs are full of keywords and they’re full of all sorts of really good information, but also, they’re really fresh content. And search engines love that. They love when you’re updating content frequently and putting different types of content on the web. And so they will reward you by putting your website higher up in the search results. John: Now I can hear funeral home owners and directors saying, “now that’s all great, but I don’t have a lot of time.” In fact, I think it may be hard for me to come up with a lot of ideas, too. Let’s cover the first one, time. How can you make this work inside your own busy schedule as a funeral home owner?
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I just got off the phone with the producer at NBC news this afternoon here in Madison, WI. Apparently, they cooked up an idea this morning at their production meeting and wanted to do a segment this afternoon about a recent study that discussed the ideal frequency of exercise for women. More on that in a minute…
Do you have that kind of relationship with your local television station? More importantly, do you have that kind of relationship with your local television station producer(s)? My guess is, probably not.
They wanted to actually film the segment inside my fitness studio for an even more powerful effect. So they called me to see if I was interested. I was the FIRST person they thought of. Unfortunately, my schedule today dictated other responsibilities and NBC was forced to look elsewhere. Believe me though, if at all possible, I would have jumped at the chance. And one thing you need to know is that when people like this call you, it is paramount that you are ready at any time and at a moment’s notice. They work fast!
How did I get to be the guy they call when they need an expert?
Well, as you know, I have a regular fitness segment that has been airing every other Friday for about three and a half years now. But that’s not the only reason…
I almost lost that segment about 6 months ago when the station decided they needed my time spot for their biggest loser contest. I chose not to participate, because I don’t agree with the entire biggest loser concept.
The news anchor, Leigh Mills, went to bat for me. She went directly to the news director (her boss) for the entire station and said, “Look, you can cancel all of the fitness segments you want, and get rid of all of the experts, but John stays and that’s the bottom line!”
Leigh cited many reasons that the news director ultimately agreed with, and I came back a couple months later. One of the big reasons she wanted me to stay though, is the most important point of this entire story…
“John produces more remarkable content than any other fitness expert we work with. Not only that, for every segment, he writes a well thought out, professional, and educational blog post that our viewers benefit from every time.”
Did you catch that? There are two very important points…
1. Remarkable content
2. Professional Blog posts
One of the big reasons I’m still working at NBC every other Friday is a direct result of the work I do on my blog. That’s how important it is. And remember, these segments have produced more than 50K worth of revenue for my fitness business over the last few years. That’s significant, and that’s only one of the many benefits of my blog and the remarkable content I’m creating constantly.
The good news for you is that I want to share all of this great content with you so that you can do the same. My fitness blog content service is running like a top right now and I’m currently producing at least 2 articles per week and at least one press release per month that you can use on your blog and in any other way you desire.
I encourage you to take advantage my introductory offer on this service. If you act within the next 24 hours, I’ll throw in a bonus press release based directly on the story NBC reported on today. And you need to know that if they produced it, other news stations will too.
Follow this link to start receiving content immediately: http://www.WriteLikeaNomad.com
In the mean time, stick closely to your email and the blog. My next post and email will discuss the nuances of remarkable content and how you create it.
But remember, you can get a lot of help from me directly and take a lot of the strain off yourself by signing up for my content service right now.
PS Here’s the link to the actual journal article that they ran the story on. And remember, if you want to see how you create a remarkable press release from something like this, just sign up for my service. It’s a small investment that will pay you back big dividends in the long run…
I just got an email from a colleague’s partner in another part of the country. I must be on his list, and today I happened to see one of his broadcast emails come through – it caught my attention. The headline was compelling and I did not quite recognize the name in the from column. I had just enough time to be curious. I’m glad I opened it, because the contents of that email has given me good fodder for today’s blog post.
Be careful with your writing, it says more about you and your personal brand than you think…
To me, there’s nothing worse than writing that doesn’t flow. Growing up and going to school I think I had a hard time concentrating, and staying focused on my work. When I could concentrate, though, the stuff I really liked to read was the stuff that flowed. The stuff that felt like it was speaking to me.
I have no formal training as a writer. A couple of really good English teachers along the way, and a trip through graduate school got me going. Now I write to live. Literally, I do. The process really helps me live my life. It has become part of me, like breathing. Because if I stop. Well, you know what happens when you stop breathing…
There is one question I ask myself as I type every sentence, and then read the piece back to myself. “How does this sound?” If it sounds good and feels like it flows, then I know I’ve done a good job. If it sounds and feels the same as if I had just explained it to you verbally, than I know I’m good. That’s what works for me. Does it always go perfectly? Absolutely not.
Over the years I’ve developed a pretty good knack for nailing stuff pretty well on a first draft. I’m grateful for this gift. And that is really what my blogging is really all about. It doesn’t have to be perfect, but remember, it better sound good. This goes for your email broadcasts too. People don’t expect them to be perfect, but it they don’t flow, and I have to work too hard to read them – look out. I may be pointing out your errors on this blog some day.
The email I received today contained a very good underlying client success story. Unfortunately it was lost amidst the muck and mire of bad writing, bad punctuation, and bad proof-reading. Read your writing back to yourself out loud before you send it out. This will tell you a lot. It was obvious with the email I received today that this was not done. If it had been, I’m pretty sure I would have received a more polished finished product.
Everything I write isn’t perfect either, especially when I’m working fast to get an email broadcast or blog post out. But man oh man, don’t let your stuff contain the stuff I read this morning. Fragment sentences? Punctuation in the wrong place? Run-on sentences that start with one thought and end with a completely different one? Please, watch yourselves.
Many of us are working with highly educated folks. If you want them to read your stuff, and for that stuff to reflect well on you, make sure it flows. The world, and your personal brand online will ALL be better as a result.
Now, I’m going to let this one sit, re-read it after a cup of coffee and then send it along to you. I would love to know what you think. You can leave your comments below…