Why Blogging is Important for Your Funeral Home

blogging for your funeral home.

Transcript excerpt…

Sam: So blogs are full of keywords and they’re full of all sorts of really good information, but also, they’re really fresh content. And search engines love that. They love when you’re updating content frequently and putting different types of content on the web. And so they will reward you by putting your website higher up in the search results. John: Now I can hear funeral home owners and directors saying, “now that’s all great, but I don’t have a lot of time.” In fact, I think it may be hard for me to come up with a lot of ideas, too. Let’s cover the first one, time. How can you make this work inside your own busy schedule as a funeral home owner?

Source: Why Blogging is Important for Your Funeral Home

Here's why Good PR is so Powerful!

I just got off the phone with the producer at NBC news this afternoon here in Madison, WI. Apparently, they cooked up an idea this morning at their production meeting and wanted to do a segment this afternoon about a recent study that discussed the ideal frequency of exercise for women. More on that in a minute…

Do you have that kind of relationship with your local television station? More importantly, do you have that kind of relationship with your local television station producer(s)? My guess is, probably not.

They wanted to actually film the segment inside my fitness studio for an even more powerful effect. So they called me to see if I was interested. I was the FIRST person they thought of. Unfortunately, my schedule today dictated other responsibilities and NBC was forced to look elsewhere. Believe me though, if at all possible, I would have jumped at the chance. And one thing you need to know is that when people like this call you, it is paramount that you are ready at any time and at a moment’s notice. They work fast!

How did I get to be the guy they call when they need an expert?

Well, as you know, I have a regular fitness segment that has been airing every other Friday for about three and a half years now. But that’s not the only reason…

I almost lost that segment about 6 months ago when the station decided they needed my time spot for their biggest loser contest. I chose not to participate, because I don’t agree with the entire biggest loser concept.

The news anchor, Leigh Mills, went to bat for me. She went directly to the news director (her boss) for the entire station and said, “Look, you can cancel all of the fitness segments you want, and get rid of all of the experts, but John stays and that’s the bottom line!”

Leigh cited many reasons that the news director ultimately agreed with, and I came back a couple months later. One of the big reasons she wanted me to stay though, is the most important point of this entire story…

“John produces more remarkable content than any other fitness expert we work with. Not only that, for every segment, he writes a well thought out, professional, and educational blog post that our viewers benefit from every time.”

Did you catch that? There are two very important points…

1. Remarkable content
2. Professional Blog posts

One of the big reasons I’m still working at NBC every other Friday is a direct result of the work I do on my blog. That’s how important it is. And remember, these segments have produced more than 50K worth of revenue for my fitness business over the last few years. That’s significant, and that’s only one of the many benefits of my blog and the remarkable content I’m creating constantly.

The good news for you is that I want to share all of this great content with you so that you can do the same. My fitness blog content service is running like a top right now and I’m currently producing at least 2 articles per week and at least one press release per month that you can use on your blog and in any other way you desire.

I encourage you to take advantage my introductory offer on this service. If you act within the next 24 hours, I’ll throw in a bonus press release based directly on the story NBC reported on today. And you need to know that if they produced it, other news stations will too.

Follow this link to start receiving content immediately: http://www.WriteLikeaNomad.com

In the mean time, stick closely to your email and the blog. My next post and email will discuss the nuances of remarkable content and how you create it.

But remember, you can get a lot of help from me directly and take a lot of the strain off yourself by signing up for my content service right now.

Go to: http://www.WriteLikeANomad.com


PS Here’s the link to the actual journal article that they ran the story on. And remember, if you want to see how you create a remarkable press release from something like this, just sign up for my service. It’s a small investment that will pay you back big dividends in the long run…



Be Careful, you're writing says more about you and your personal brand than you think…

I just got an email from a colleague’s partner in another part of the country.  I must be on his list, and today I happened to see one of his broadcast emails come through – it caught my attention.  The headline was compelling and I did not quite recognize the name in the from column.  I had just enough time to be curious.  I’m glad I opened it, because the contents of that email has given me good fodder for today’s blog post.

Be careful with your writing, it says more about you and your personal brand than you think…

To me, there’s nothing worse than writing that doesn’t flow.  Growing up and going to school I think I had a hard time concentrating, and staying focused on my work.  When I could concentrate, though, the stuff I really liked to read was the stuff that flowed.  The stuff that felt like it was speaking to me.

I have no formal training as a writer.  A couple of really good English teachers along the way, and a trip through graduate school got me going.  Now I write to live.  Literally, I do.  The process really helps me live my life.  It has become part of me, like breathing.  Because if I stop.  Well, you know what happens when you stop breathing…

There is one question I ask myself as I type every sentence, and then read the piece back to myself.  “How does this sound?”  If it sounds good and feels like it flows, then I know I’ve done a good job.  If it sounds and feels the same as if I had just explained it to you verbally, than I know I’m good.  That’s what works for me.  Does it always go perfectly?  Absolutely not.

Over the years I’ve developed a pretty good knack for nailing stuff pretty well on a first draft.  I’m grateful for this gift.  And that is really what my blogging is really all about.  It doesn’t have to be perfect, but remember, it better sound good.  This goes for your email broadcasts too.  People don’t expect them to be perfect, but it they don’t flow, and I have to work too hard to read them –  look out.  I may be pointing out your errors on this blog some day.

The email I received today contained a very good underlying client success story.  Unfortunately it was lost amidst the muck and mire of bad writing, bad punctuation, and bad proof-reading.  Read your writing back to yourself out loud before you send it out.  This will tell you a lot.  It was obvious with the email I received today that this was not done.  If it had been, I’m pretty sure I would have received a more polished finished product.

Everything I write isn’t perfect either, especially when I’m working fast to get an email broadcast or blog post out.  But man oh man, don’t let your stuff contain the stuff I read this morning.  Fragment sentences?  Punctuation in the wrong place?  Run-on sentences that start with one thought and end with a completely different one?  Please, watch yourselves.

Many of us are working with highly educated folks.  If you want them to read your stuff, and for that stuff to reflect well on you, make sure it flows.  The world, and your personal brand online will ALL be better as a result.

Now, I’m going to let this one sit, re-read it after a cup of coffee and then send it along to you.  I would love to know what you think.  You can leave your comments below…


You Don't Need a Press Kit – Yet…read this first!


It’s an old expression and maybe you’ve already heard
it more than you’d like.  Or, maybe not…OR, maybe
you’ve heard it and just NEVER let it sink in.

So what am I trying to get at?

You can’t always wait until everything is perfect to
move forward on stuff.  Whether it’s a project, career
move, marketing campaign, or in this case, your PR
mission, sometimes you just have to go for it!  Not
always, but when your instincts are tickling you, you
have to respond.

Three years ago I followed this kind of an instinct on
a Saturday morning much like this one.  I drafted a
quick press release (something what I was not yet an
expert at doing) and sent it to the PR service I was
using at the time for distribution.

I didn’t have a press kit, an official media page on my
web site, or any other even remotely formal media
presence – I just did it!

The topic I chose itself wasn’t even mainstream.  In
fact, it was so off beat and unusual that I was nervous
about sending this one out.  I didn’t want to look like
a fool.

Of course, I sent it anyway and the rest, as they say,
is history…

The following Thursday I received a phone call in the
afternoon from the NBC 15 news anchor who I can now
call my friend.  She wanted to do an interview with me
during her 5 PM interview segment covering the subject.

One thing led to another and the next thing I knew, I
had created a fitness segment that now runs every other
Friday on NBC 15 news here in Madison.

Ready, Fire, Aim…

Now, if you’re shooting a gun, you might want to be a
little more careful.

In this case, following my instincts and not waiting
for everything to be perfect landed me a gig that has
literally been worth tens of thousands of dollars for
my fitness business and has helped me considerably in
building my personal brand here in Madison, WI and

I’m ready to share with you the exact press release I
used that Saturday morning so that you too can find
your own lucrative gig.

That’s why I’m offering that exact press release to you
as part of my Fr.e.e content offer on

Sign-up today and you will immediately receive that
exact press release and then continue receiving 10 more
articles you can use on your blog.  All for no cost.

Click here to read more about this offer and this great
new service.

In the mean time, stop aiming, and fire!


PS  My new membership site, which is just about done,
will open very soon.  Until then, I’m offering you
access to this blog content service for almost nothing
and giving you access to the membership site as a
bonus.  Once the membership site is live, you will no
longer have the chance at such an affordable bundle of
content.  Take advantage of it now by going to:


How My Fitness Blog Saved the Day…

It’s Friday again (already), and while usually I’d be in preparation for my usual TV segment, that is not the case today.


Well, for starters it was almost canceled.  Luckily my blog saved the day and we will re-start on December 11th.

The short version of the story is that about a month ago NBC 15 here in Madison started their annual “Biggest Loser” competition and for the first time in three years, they decided that while this was going on, they would suspend all other fitness segments indefinitely.

Needless to say when I heard this news I was not happy.  It turns out that Leigh Mills (the news anchor I’ve been doing the show with – see picture below) was not happy either.  And here is the part I want you to pay close attention to…

Leigh stormed in to her producer’s office and told him that she was not happy with his decision and after a short debate, he agreed that the job I was persoanally doing with our segment (I create most of the copy and ideas), was in fact phenomenal and that yes, he would cancel all other fitness segments indefinitely except mine.

This pleased Leigh, and of course was a big relief for me.  Here is what you need to take away from this and I’ll make it quick because today is my daughter Ana’s 6th birthday and we’re headed to the roller rink.

One of the biggest reasons cited by Leigh (the news anchor) and that was concurred by the producer was that the blog I write and produce in conjunction with the TV segments I do was something of tremendous value.  It adds to what we are doing on TV and provides an additional resource we can promote in conjunction with the Friday Fitness Segments we do.  Of course, to me it has always made good sense to use the blog to leverage the television segments anyway, and now I have at least one more reason to do an even better job with that part of my blog.

Regardless of what I do, this is a prime example of the kind of exposure and credibility your fitness blog can build for you.  Are you doing that?



I have re-launched the FitnessProBlogger Content services.  Currently I’m offering this service for the same price I offered back in May of this year and that many of you took advantage of.  And in addition, there are some terrific bonuses that you won’t want to miss.  Including an annual membership to my new membership site which will launch (softly) in mid November and then really rev up in January.  Click here for details: http://www.BrandLikeANomad.com

John with Leigh Mills, News Anchor on NBC Channel 15 in Madison, WI

The Dawg Blog – Personal Branding at It's Best!

Yesterday, I had the opportunity to do a great
interview with Holly Holton.  She owns a very unique
gym in West Hollywood called Pink Iron.

Click here for the interview: http://tiny.cc/E4tnp

She has a very unique concept that is definitely not
for everyone, and I did the interview with her for two
very important reasons…

First, she and her business are a perfect example of
powerful personal branding in action.

Second, her use of her “Dog Blog” is a perfect example
of how powerful a blog can be in boosting your fitness

Holly’s dog’s name is “Barbell.”  And guess what
happens when she is out and about?  That’s right,
people love cute little dogs and when they ask her the
dog’s name she has a built-in conversation starter
about her fitness business.

Clients pass along her “Dog Blog” to friends and
colleagues and people come in to her studio just to see
the dog.

Admittedly, Holly stumbled upon the idea by accident.
It leaves me wondering what kind of dog I need to boost
sales in my own fitness business…


PS  Don’t forget.  On November 4th, I’m holding a jam
packed teleseminar where I plan to teach you just the
kind of things Holly is doing to build your personal
brand online and boost your business and your fitness
career as a result.  Lock-in your spot right now at:


PSS  If you’d like to be interviewed on FitnesProBlogger
send your story to: fitnessproblogger@gmail.com and
I’ll be in touch.