Your public relations tip and free video…

To try and prove to you that I am really here to help you and NOT just to sell you something, I’m giving away today’s membership site video where Leigh Mills and I show you exactly what you need to do to gain local media exposure in your market.

Here it is…

To find out more about everything we have to offer you inside the Fitness Nomad Membership site go right now to:

Here’s the email I sent out earlier today…

You probably already know that I have a regular
fitness segment on NBC locally here in Madison.
It’s been running every other Friday for about 4
years now.  And the good news for you is that
I want to share all of my success with you.

Here’s how I’m doing that…

First, I’ve created a 5-part video series with
the local news anchor I work with, Leigh Mills.
You can read all about that video series and
how it will help you turn yourself into a local
celebrity here:

And now that we have that series out of the
way, here’s what Leigh and I plan to do…

Twice per month, she stops by my fitness
studio to record a video like the one I’ve
included below in this email to you today.
In that video, we cover the details
on what we did for out most recent fitness
segment and how you can use it in
your own local market.

Essentially, I’m taking all of the work off
your hands so that you can concentrate
on other more important tasks as part of
advancing your fitness career.

I’m providing you with a ready-to-launch
press release, a 5-10 minute video interview
with Leigh about the segment, and everything
else you need to bring it right out to your
local market.

All you have to do to gain access to this is
make a one-time investment of $97.  That’s
right.  Currently, there is no on-going subscription
fee for this service.  Best of all, you’ll also
get the first 5-part video series we have
already created.

To gain access to everything right now, go
to the following link and read more about
what we’re doing…

Even better, if your a fitness business owner
in need of recruitment, I’m also throwing in the
full recruiting system I offer on at no extra charge for
your first month.

Just jump over to the Promote Like a Nomad
page right now, place your order and I’ll call you in
in less than 24 business hours to get
you started.  Your access to the videos will happen

Remember, your one time investment of only
$97 pales in comparison to the wealth that a
media position like mine can bring you.

Hope to have you in the club soon…


PS  Today, I’m giving you the video for nothing.
If you would like the press release that goes with
it, you’ll need to order your access.  And remember, when
you do, you’re going to get a whole lot more than
just today’s PR packet.

The video is on the blog at:

You can also view it on my YouTube Channel at:

Why your resume is out of date…

Why Your Resume is Out of Date…

Business owners have known for a long time that the opinions their customers, friends, family, and colleagues matter a lot more than any TV, Radio, or Billboard ad.


Because people do business with those they know, like and trust.  And when you run a blanket broadcast to no one in particular through one of the traditional media like those mentioned above, your message diffuses almost before it even reaches the airwaves.

Social Media has changed all this in a big way.  Social media is word of mouth on steroids.  Like I already said, people do business with those they know, like and trust.  Social media allows you to not only to build stronger relationships with your customers, friends and colleagues, but also with a the vast network of people who are also connected through these channels.

The concept of personal branding is not new, and yet suddenly everyone is talking about it.  And the reason is that we have all been granted immediate access to a vast network, and at the same time been given permission to broadcast to that network.  Now, everything we share becomes part of the description of who we are and what we represent.

That’s why your resume is out of date.  If you’re still relying on that dusty old PDF that holds a bland and boring description of your education accomplishments and the history of where you worked and what you did, you’re in big trouble.  Though that document still has it’s place (filed away in some human resource director’s office) you are now in need of something much more immediate, provocative, and interesting.  Because like it or not, you’re resume is your most current blog post, twitter update, or Facebook message.  That’s what those who are searching you right now will see first.

The question for you is “what will they see?”  And will what they see have a positive impact on advancing your career or life mission, whatever that might be?

Take me for example right now.  I’m here in Mississippi giving a talk as part of the Miller Lecture Series at the Mississippi University for Women.  An opportunity that came as a direct result of what I do on this blog site, FitnessProBlogger.  An opportunity that lands me on TV way down here in the south for a discussion on the topic of how to advance your fitness career as a fitness professional using these channels.

All of this is great for my career, and my own personal mission and brand.  And at the same time exposes me to a whole new network of individuals who are connected with their own vast networks of individuals.  In almost an instant, I’m connected with ALL these people.  And ALL at once!  What will my most recent posts, broadcasts, videos, etc say about me today?  Am I ready?

More importantly, where will this opportunity lead me next, and how many connections will I make over the next few days that will not only enhance my career, but also my life in general?

Hopefully, at least a few…

By the way, if you are interested in my full resume, you can find it if you’re looking hard enough.  Here is a direct link though so you don’t waste too much of your time.  You have a personal brand to build after all…

Click Here for my bio.  My resume link is at the bottom of this page.  And guess what?  The bio is more current than my resume 🙂

You can also find more information about me at all these locations online:

The Fresh Aroma of Systems and How Systems Build Fitness Careers

I love systems and the nuances of business. All of it is so intricate, intellectual and profound in the way that it mirrors our skills, personalities, and our innate ability to solve problems,
overcome obstacles, and keep moving forward in new and improved directions.

The system I used to capture this idea is a perfect example.  The dictation software I used is an iPhone app called Dragon Naturally Speaking.  You open the app, hit the record button, speak your thoughts, and then Dragon generates text that you can email or text to yourself, or wherever else you might want it to go.  It’s beautiful.  Seamless.

I had just been to Starbucks to buy my espresso beans for the week, and had an inspiration during my exchange with one of the baristas.  As a writer, these inspirations are frequent for me.  Often, I’m writing in my head all day long.  It’s nice to capture some of those thoughts and ideas when I can…

I had purchased my own gift for Christmas this year – a really nice espresso machine.  I put down about one and a half months worth of lattes purchased over the counter and took hold of ‘Serena‘ and a new love affair began.  It has taken a couple months to build my own system around making lattes, but the practice of building this system has been well worth the work.  I now prefer my version of the latte even more than the one I used to ask the barista to make for me.  And it costs about 75% less!

As an aside, I encourage you to read, “Pour Your Heart Into It ” by Howard Schultz.  Howard is the CEO and founder of Starbucks and will give you a very close look at what it takes to build a true system and why it is vital to your success.  Not just your success as a business owner, but your career success in general.

OK, back to my story…

I have two Starbucks within my daily life radius.  There used to be three but as I heard someone say in an interview recently, the recent downturn in the economy has forced on all of us one giant enema, and ALL of the excess is getting trimmed down and eliminated wherever necessary.  And this will be good for all of us even though it might not feel like it right now.

Anyway, I’ve discovered that one shop does a much better job at grinding my espresso beans then the other.  And because I read Howard’s book, and because I’ve read many others that discuss the importance of a duplicatable system, I asked one of the baristas today why their beans come out so much finer, fluffier, and ultimately tastier than the beans I’ve purchased from the other shop.  “I buy my beans here directly as a result of this.”  I said.  To which the general manager replied with a big smile, “I don’t have any problem with that!”

Her answer was telling.  In fact there seemed to exist in the answer a sense of pride that resulted directly from the implementation of a system that they were proud to follow because of the results that it produced.  “We calibrate our machine weekly.”  One of the manager’s staff replied, almost before I could even finish asking my question.

Now, I have no idea whether or not the other store on University Avenue is calibrating their machine on a weekly basis.  It certainly seems they are not.  What it seems to me instead is that the shop out near my fitness studio is doing a much more effective job of following and implementing the system that has been created for them.  And as a result, I’m shopping there more often.

Can you see why I love these systems so much?


PS  I’ve created many systems in my businesses but so far the one I’m about to tell you about next is the one I’m most proud of so far.  It is the system I use to sell personal training at my fitness studio here in Madison, WI.  This system is so good, so fine tuned, and so effective that potential clients actually pay me to sell them training.  That’s right, I get paid to sell fitness training at my studio.  If you’re interested in reading more about this system, just follow the link below.  I’m planning to offer a very small teleseminar where I will give you this system…

Here’s the link:

Why are Man Hole Covers Round and How Does Your Answer Affect Your Fitness Career?

If you’ve read this blog recently, you know that one of my staff members quit abruptly and unprofessionally about a week and a half ago.  No big deal.  I’m over it, hired someone new and the steam engine keeps puffin’ out that pretty white smoke.  You can read the full story about by clicking here.

Of course, any time something like this happens it’s an excellent opportunity to re-assess on many levels all of the systems that take care of staff management, etc.  These systems are NEVER perfect and ALWAYS need more work, especially in my case.

You may have already heard the expression that “People Respect What YOU Inspect.”  And if you’re a studio owner or manager of anyone, I’m sure you know what I’m talking about.  For me, this part is difficult…there are so many other more interesting things I’d rather do than check-up to see if you washed the toilets last night.

Managing a lot of people is NOT what I do best and is NOT my preferred activity, EVER.  This might sound a little brash or insensitive.  Tough!  Over the last year I’ve worked very hard to contract my business model down to the point where it feels much more manageable, and where I can spend good productive time building my way into more and more information marketing.  From the day I started my first paper in graduate school, I have been madly in love with the work of researching, reading, and then writing about what I know.  This is what I like to do best.  I always will…

Still, I realize that I will always need a small number of staff members to help run my operation (which will always include the fitness part).  As such, like it or not, I’ve got to get better at managing my people.  But first, I need to make sure and hire the right ones.

Which brings me to my point…

Far too often in my own career I’ve experienced the job interview as a potential candidate and realized something very profound – most people doing interviews have absolutely no idea what they are doing.  Really, it’s true.  I learned early on that if I took advantage of my strong and intense personality, that I could easily take control of the interview and end up asking more questions than my potential employer.  Great for me, but not for the employer.

Remember, the person who is asking the most questions and talking the least is the person who is in control of the conversation.  So, as an interviewer, your first job is to Shut Up!

To keep you interested, I uncovered a list of really cool, fun and interesting questions that I encourage you to work in to your interviews.  It is just these types of questions that will tell you more about a candidate than any of the other basic ones.

In fact, my favorite question to ask, which tells the best story about a person is this one…

“What is your most powerful personal asset?”

You would be surprised at how this one weeds out the weanies.  I actually had one girl tell me that it was her “good looks.”  That experience told me that I needed to do better with my screening process but that’s a different blog post I’ll write another time.

In the mean time, be sure to check out these interview questions from Microsoft, Google, and IKEA.  They’re awesome!

Interview Questions from Microsoft, Google, and IKEA.

And here’s the one I promised that’s not written into that article…

“Why are man-hole covers round?”  I’ll look for your answers in the comments section of this post.

In the mean time, here’s a list of simple questions I use.  They get the conversation started and then I look for places where I can dig for gold…

“Tell me about yourself?”

“What are your strengths?”

“What are your weaknesses?”

“Have you worked with clients before. If so, What’s your favorite part of the work?”

“What do you like about working with people?”

“Why did you choose fitness as a career?”

“Why aren’t you in better shape than you are now?  And what do you plan to do about it?”  And how do you think this will affect your work with clients?”

“What is your most powerful personal asset?”

“Why should I hire you?”  (This one always tells me a lot about how good a salesman this person is and how well they can or cannot promote their personal brand)

OK, now go find some great people… is a great place to start

There's Gold in Your Back Yard…

I’m out in my backyard again on a Saturday morning – writing…

This time, there’s a giant new red shed staring right back at me. It’s not mine. I would never plant something so obtuse in my backyard. The new little ‘Red Barn’ (as I’m calling it) belongs to the neighbors behind me. I don’t like it!

That was my first reaction though. Now, I’m trying to embrace it’s presence, because like it or not at the moment, it landed here for a reason. Possibly, my guides decided that it was time my kids learned how to plant some trees, or learn new landscaping techniques. Because there’s no doubt, something will need to be planted to remake the view.

Or, there are other reasons I cannot see yet. And I suppose it’s possible that in the mean time, it makes damn good blog content 🙂 One reason is for sure – I’m listening…

As a fitness business owner, Dad, and Husband, I have much to balance in life. Especially when presented with big challenges like the ones I’ve tackeled in the last few weeks. Most present in my mind today is the experience of having to let a long time trainer go. I’ll share those details another time. For now, it’s important that my focus stays pointed in the right direction almost every minute of the day.

If you’re a fitness business owner, I’m know you can relate to the challenges. I hear regularly from many of you who share the passion.

One of the most important lessons so far, is the fact that as a business owner, you are no longer simply a practitioner of your craft. You are now a “marketer in the business of fitness.” This was an important lesson I learned when studying in the NPE program with Sean Greeley and Eric Ruth. Eric especially drilled this message firmly into my head. And since then, I’ve heard and read it in countless other books written by leading marketing experts.

The problem, of course, is that often, it is extremely difficult to manage my time effectively enough to take care of clients, staff, and my family. When days get long, and staff changes like the one that happened this week present themselves, there is not a lot of time left over in the day to craft effective marketing messages and get them out the door.

You can waste a lot of money in a short amount of time, sending innaffecitve marketing messages to the wrong market, the wrong media and with the wrong message, especially when you’re in too big of a hurry. That is why these headlines you read about promising to double your income in half the time are so compelling. And if you’re working at your business and studying the way I do, you find them everywhere.

I’ve said in the past that this does not mean that the programs behind the headlines are not for you, or that the content and the information is not excellent. Often it is, and as I said, I learned a lot from my work with NPE. The important thing is that you have to remember at all times that your business is YOU and your unique situation, and that any message you model, program you purchase, product you buy for business building, MUST be molded to fit your business, in YOUR market, and through the media that makes sense for YOU.

The most important thing you can do right now is to LISTEN closely to what your current clients are telling you. Because there is pure gold in there, right in your own backyard. And if you’re listening closely enough every day, you won’t even have to dig for it…


If you’re interested, I still have a few spots available for my 30-minute consultation offer.  I promise that this offer will have to come down soon.  I’ll be entrenched over the next few weeks making up for a lost trainer and in working on the new products and services that are comine down the pipeline.  So, if you would like to take me up on my offer, you can use the order form at:

If you find yourself in a hole, stop digging…

My business coach recommended it was time I read “Rich Dad, Poor Dad” again. And I have to agree, she was right. It was probably 4-5 years ago since I last read this book and after running my fitness business for the last 5 years, my perspectives have changed dramatically.

I would say that “Rich Dad, Poor Dad” is required reading for anyone who wants to be rich and successful. There is no substitute for a solid financial education. This book, and all of the other books that Robert has written are a great start.

I’ve read all of them and am working my way through again…

Click here for Robert’s Home Page and a good introductory video: