Creating Brand You Archives - John Ashworth :John Ashworth

Category: Creating Brand You

Here's why Good PR is so Powerful!

Posted on Wednesday, March 24, 2010

I just got off the phone with the producer at NBC news this afternoon here in Madison, WI. Apparently, they cooked up an idea this morning at their production meeting and wanted to do a segment this afternoon about a recent study that discussed the ideal frequency of exercise for women. More on that in […]

How and Why You Need to Create "Brand You"

Posted on Monday, March 30, 2009

Like it or not, to thrive in today’s business world as either a business owner or employee, branding yourself is essential. As Alina Tugend points out in her article over the weekend in the New York times, “You’re not a worker, you’re not a job title! You’re a brand!” I realize that to those of […]

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