Don't be a Charlatan, Be Yourself…

Earlier this week I sent out the press release that FitnessProBlogger subscribers receive as part of their subscription. It was actually the same press release that I used to land my initial TV Gig. Yes, it’s still timely, even almost three years later.

How can that be?

Well, without giving it away for free, I can tell you that it has to do with serious safety concerns about balloons. That’s right, balloons. You see, there is something that people should really know about balloons, especially parents of small children, because it could literally save their life.

Now are you curious? Of course you are, and if you subscribe to the FitnessProBlogger Content Service , you will gain immediate access to the full press release on the subject, and a whole lot more. For now, I want to make a few more points and answer a couple of great questions I got about this release from some of our current members…

First, this press release has great power because it is not only important, but it plays on a subject that is life-saving and that not many people know about. That makes for great news content in any publication, written or on TV. They are always looking for the angle.

Second, when you go outside of topics related directly to your fitness business, you show people in the media and in your community an important side of yourself. You show them that you are a health expert who happens to own a fitness business. This makes you bigger. When you stay within the confines of your studio and fitness and weight loss you are smaller. Cramped, stuck, afraid, and unsure…

One of the questions I received almost immediately after submitting this release to the subscribers of FitnessProBlogger was whether or not ALL of the press releases they would receive would be about fitness. My answer was that yes, the majority of them would be, but that many of them shouldn’t for the reasons I just stated above. Your goal is to get exposure in your local media. You should use any topic you find interesting to do just that.

I’ll admit, that on that Saturday morning when I decided to write this particular release, I was out of my comfort zone and had the same thought, “Do I have the authority to write to the media on this subject?” It turns out I do 🙂 For some of the fitness segments that I have done recently you can go to my fitness blog

or to Fitness Nomad Media . I do this every other Friday and now, probably about 25% of my client base are people who at one point found out about me on TV. That’s powerful stuff!

Now, I received one other really good question, but it already feels like I might be going on too long. So, look for an answer to that one in my next post…

Press Release Idea: Why You Need 30 Minutes Per Day

This is my channel 15 news segment from last Friday. I encourage you to take the idea and turn it into a press release and use it as your own.

This was a good one. According to my wife Laura (my toughest critic) this was solid content.

Remember, if your a FitProBlogger content subscriber , you’ll receive two press releases per week that you can use to generate this kind of media exposure in your market.

Let me know what you think. You can leave your comments below…


5 Musts for Your Winter Time Exercise Habit – As Seen on Channel 15 News on 1/15/2009

Alright, it’s damn cold out there right now.
In fact at 10:30 PM on Thursday night it’s a
whopping -10 degrees with a wind chill at -27.
No one’s going outside right now, except to
see what it’s like 🙂

This weekend, however, when the weather
warms into the 20s, it will be time to get back
outside for all of the winter fun and games.

Before you do that though, check out these
5 tips for staying warm and safe. I will be
covering these in detail on Channel 15 news
Friday at 5 PM. And you should know that these
segments have become so popular that they have
moved them up in the line-up to 5:05 PM! So,
get home and tune in, or at least check it out
at the top of this blog over the weekend or on

5 Musts for Your Winter Time Exercise Habit

Winter comes and we all spend more time
inside. It’s cold. The days are shorter,
and let’s face it, there’s nothing like
curling up by a nice fire and reading a book
on a cold and snowy day.

The problem is that our winter hibernation
has the potential of quelling even the most
avid fitness enthusiast.

So, fold up that blanket you have wrapped
around you, put on a warm coat and stocking
cap, get outside, and get moving, or
shoveling, or whatever it takes.

Outdoor winter exercise is a sure cure for
cabin fever and your winter blues. It will
double your energy level and boost your
immune system as well. Studies show that
moderate exercisers get 20 to 30 percent
fewer colds than non exercisers do.

But before you go, here are 5 things you MUST
keep in mind for your winter exercise

1. Lay it on, baby!

One of the biggest mistakes cold-weather
exercisers make is overdressing. When
exercising outside, you have the potential of
generating so much heat that it will actually
feel 30 degrees warmer than it actually is.

This can result in a quick chill when you are
finished, leaving you very little time to get
back inside before you get too cold.

The solution is to dress in layers that you
can remove and replace as needed.

Start with a thin layer of synthetic material
such as polypropylene, which draws sweat away
from your body. Avoid cotton, which stays wet
next to your skin. And try fleece for

Top this with a waterproof, breathable outer
layer. A heavy down jacket or vest is a
terrible choice, because it will cause most
people to overheat.

Also, once the temperature dips below 10
degrees, you should really wear a face mask
of some kind for protection from the wind.

2. Protect your extremities.

When it’s cold, blood is shunted to your
body’s core, leaving your hands and feet
vulnerable to frostbite. Try wearing a thin
pair of gloves under a pair of heavier gloves
or mittens lined with wool or fleece. You
might want to buy exercise shoes a half-size
larger than usual to allow for thick thermal
socks or an extra pair of regular socks. And
don’t forget a hat or headband. Remember, 30
to 40 percent of your body heat is lost
through your head.

3. Remember sunscreen.

It’s as easy to get sunburned in winter as in
summer. In fact, it’s often worse in winter
due to the sun’s reflection off the snow
and/or when exercising at higher altitudes.

Make sure and wear a sunscreen that blocks
both UVA and UVB rays and has an SPF of at
least 15 or higher. Use a lip balm that
contains sunscreen, and protect your eyes
from snow and ice glare with dark glasses or

4. Pay attention to wind chill.

The wind can penetrate your clothes and
remove the insulating layer of warm air that
surrounds your body. Fast motion such as
skiing, running, cycling or skating also
creates wind chill because it increases air
movement past your body.

When the temperature is 10 F (-12.2 C) and
the air is calm, skiing at 20 miles an hour
creates a wind chill of minus 9 (-22.8 C). If
the temperature dips well below zero (-17.8
C), choose an indoor activity instead.

5. Drink plenty of fluids.

Drink water or sports drinks before, during
and after your workout even if you’re not
thirsty. You can become just as dehydrated in
the cold as in the heat from sweating,
breathing and increased urine production.

Click Here for Immediate Access to Your Nomad Fluid Pyramid

How To Maximize Your Company’s Bottom Line…

Tune in This Friday, to “In Business with Jody and Joan” to hear my provocative interview about how corporate fitness can maximize your company’s bottom line…

The show will air on Friday at 6 PM on The Pulse – Madison 1670 AM.

How would you like to get a return of $3 for every $1
you invest? Believe it or not, that is what a good,
solid corporate fitness program can do for your

With healh care costs skyrocketing, companies are
finding that providing health benefits for their
employees can have a dramatic impact on their profit
margins. But cutting costs is not the answer…

Small investments in corporate fitness and wellness
programs can pay big dividends in the long run. And
often, the payoff is almost immediate.

Tune in this Friday, August 8th to hear the full story:

The show will air on Friday at 6 PM on The Pulse – Madison 1670 AM.

The Fitness Nomad provides corporate coaching to small
companies in Dane county who understand the impact they
can have by promoting a more healthy workplace.

If you are interseted in finding out more about out
programs, you can call our studio directly at:


To get your Free copy of my special report on the
subject, “How to Maximize your Bottom Line in Minimum
Time with Corporate Coaching”, fill out the form below
and we will send one to you right away.

I would also be happy to visit with you and your
company personally to discuss the corporate wellness
services we provide and to talk about what type of
program might work best for your company.

Complete this form to receive your special report:

Contact Information
First Name *
Last Name *
Street Address1 *
City *
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Take care,

You Don’t See This Very Often…

That’s right, there we are, Leigh Mills and myself trying to Hula Hoop on local TV. You just don’t see anything like that very often…

Leigh Mills and I had a great time last Wednesday filming this segment. We had to film early in the week at the studio because I was headed out of town to learn the new nutrition system that you’ve been hearing about over the last two weeks. You can find out more about it at:

If you’re interested in sitting down to talk about what this new system can do for you, and why it’s so important to have an accurate resting metabolic assessment (RMR Test), please call us right now at 608-831-9256. We’ll schedule you for a consultation immediately.

In the mean time, you can download the full report, “How to Master Your Metabolism” by going to the link above and filling out the short form.

Take care and I would love to hear what you thought about the Hula Hoop segment with Leigh Mills. Remember, Friday is World Hoop Day! Have fun.

The Fitness Nomad