Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

Personally, I love the PS and find it to be an important sales tool. They are also a lot of fun to write. Most don’t use them and miss an opportunity. I’ve had customers and prospects ask me why in the heck I’m bothering with a PS.

“Because you’re reading it!” 🙂

John

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial…

Source: Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

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