Personally, I love the PS and find it to be an important sales tool. They are also a lot of fun to write. Most don’t use them and miss an opportunity. I’ve had customers and prospects ask me why in the heck I’m bothering with a PS.
“Because you’re reading it!” 🙂
The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.” The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial…