How good copy will help you sell more stuff

written by john c ashworth

…just a quick Saturday afternoon post based on some reading I did this morning.

I would like to dispel this notion that no one reads anything anymore. I read plenty and I know a lot of others who do too. I believe good writing gets read a lot of the time. The problem is finding it. Then spending adequate time with it. Yes, that’s tough. But if the subject at play is one for which I have a particular interest. One that might be related to a product that I’m interested in? A product I use every day. A product for which my love contributes to the total in sales for that product each year. That’s worth something and it’s worth writing about in a way that communicates your beliefs and your passions as clearly and seductively as you can in order to solidify your customer bonds to your brand. When you avoid this exercise, you miss BIG opportunity to drive sales.

As example, this eloquent statement was found on the side of a box of Starbucks Keurig coffe cups I purchased at TJ Max last weekend…

French Roast

A master roaster watches, knowing that if he pushes a second too long, the glistening beans will burst into flame. White smoke hangs down as they turn ebony. This is French Roast, and you can’t roast it darker. Straightforward, light-bodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its intense smokiness.

Words I love in this piece:

French
roast
glistening
smoke
ebony
adored
smokiness

I mean, look at these combinations of words you can make here…

adored smokiness
glistening smoke
adored french

You can add your own combinations in the comments below if you like.

Subliminal. Sublime.

Write on and your readers will find you!

-John

PS I have one more example before I go. So, this is no ordinary PS but this is no ordinary blog either. Where else are you going to find such a diverse group of insights, strategies, motivation, and solid science-based fitness tips than here on the Ash Flash. Subscribe today! By the way, for a cool article about the power of the PS, click here.

PPS Now here’s the story I want to tell you about why words matter and about how easy that truth is to ignore. Actually, I’ll just make it quick. Recently, I’ve been studying dictionaries. Yes. A story for another day. Wanted to buy one on ebay. They alerted me it was still on my watch list which accomplished its usual goal of creating desire where it had been forgotten. But then I went to buy it today…Yes, finally, after three alerts such as this with no action, today it caught me ready as a buyer, but there were no words to tell me anything about this dictionary. Not even a real photo either. And the last thesaurus I bought this way ended up to be one of these pocket thesaurus editions which I loath. I don’t want that to happen again. No sale. Because of no words! You can’t avoid this truth! And they have to be good words. Want to learn more every day about this topic and many more that will help you sell and accomplish more in less time, subscribe to the ash flash today.

Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

Personally, I love the PS and find it to be an important sales tool. They are also a lot of fun to write. Most don’t use them and miss an opportunity. I’ve had customers and prospects ask me why in the heck I’m bothering with a PS.

“Because you’re reading it!” 🙂

John

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial…

Source: Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

Alabama tornadoes: Attention turns to recovery efforts and funerals for the 23 killed – CNN

Seven funeral home are involved in services for the 23 victims, and the community is stepping up to help support families financially, Harris said. Two large corporations have pledged to pay funeral costs but they aren’t publicly confirming the move, he said. Churches and civic organizations are among those providing financial support. “What a wonderful blessing this will be for the families who have lost loved ones! To these corporations we thank you!” the Lee County Sheriff’s Office said on Facebook.

Source: Alabama tornadoes: Attention turns to recovery efforts and funerals for the 23 killed – CNN