written by john c ashworth
We have all experienced this.
A great sales letter or sales pitch that somehow drew us in and suddenly we’re ready to buy.
A master storyteller drew us in.
A well written story is one of the most persuasive sales and copywriting techniques you can put to work for you.
Are you writing any?
Imagine how much more powerful your current marketing could become by incorporating the master secrets of powerful and provocative storytelling into everything you do to communicate more effectively with your prospects and customers.
PS One really good example of this idea is a direct-response piece written by John Caples. You might even recognize the headline,
“They laughed when I sat down At the Piano
But When I started to Play!”
John Caples was a magnificent storyteller and he understood that in order to get someone to sign-up for a correspondence course teaching them how to play the piano, that what he really needed to do was paint a clear picture of how that feat would play out in real life. In telling a story about how an average guy was able to surprise his close friends during a dinner party – sitting down to play the piano in unexpected ways – allows the reader to imagine what that experience might be like for them too. And as a result, build desire. This letter was extremely successful, directly as a result of this powerful storytelling technique.
What stories can you tell about your work, your mission, and your unique services that will resonate like this and stir emotions and put people in the mood to buy your stuff?