How to Succeed as a Copywriter and Salesperson

written by john c ashworth

One of the biggest mistakes salespeople make is in not knowing their products to the core. And not just knowing them, but really knowing and understanding what those products do for the people who buy them. Very often, until you know your stuff, the reasons you think people buy are very different than what you think they are. Dig deep. You’ll find some interesting stuff.

If you’re an entrepreneur with a great product that you’ve developed and are passionate about it, chances are you’re closer to the knowing. But it’s, still easy to make too many assumptions.

The key is in your research. First, your research into every aspect of the product or products and everything they offer and how they work. The second is in gaining a true understanding of exactly how that product satisfies the desires of your customers and prospects. How does it take away their pain?

Most salespeople will skirt most of this work. Especially in cases where at least initially, sales come easily. But over time, if you ignore this truth, your sales will suffer.

As a copywriter or salesperson, you need to know your product better than anyone else. You need to research every single detail of what you’re selling and know it like you know your own soul.

This also means, of course, that you have to be willing to work harder than anyone else and this is where most decide it’s not worth it. That’s fine. That’s a choice you’re allowed to make. Just don’t complain when you’re results suffer. Because unless you’re willing to do this work, you can’t and will never know your product the way you really need to in order to make the sales I know you want to make.

When you know and understand both your product and your prospect better than anyone else, including your competition, you will WIN more of the time.


Want to get ahead? Let go…

written by john c ashworth

Ready to leap?

You cannot hold onto to that which no longer works and expect new and better things to come into your life. Sometimes you have to let go. Leap.

This is a good post for January when most of us get so caught-up in looking forward and adding new goals to our lives that we often forget to take a little closer look at what we might be able to let go first.

Most often, before you can move forward, you have to let go first, and it’s easy to ignore this truth and continue to race forward. Looking ahead instead of staying present with what’s in front of you. Yes. you have to look ahead too and you should, but if you’re trying to move forward and still carrying a lot of baggage that you could have left behind, because it’s full of junk you don’t need anymore, you will find yourself weighed down and your progress thwarted.

Start releasing that which doesn’t serve you any longer. And if you can’t think of anything, then simply start with the idea that these things exist and leave your mind open so that they may reveal themselves to you in good time. They often hide in plain site and take advantage of our lack of presence and mindfulness.

Don’t kid yourself. We all have things we need to let go.

And no matter how difficult or reluctant you might be, trust your instincts and pay close attention to the weight you feel lifted when you release these things back into the universe.

If you’re feeling confused about what these things might be that’s OK too. Trust yourself and your judgement and do what you can to cultivate clarity and presence for the rest of this transitional month and when you get to February, you’ll likely find yourself on a much more focused path to your goals and mission.

The important thing is to honor this truth. To accept the fact that you can’t possibly carry everything. None of us can. We need help and we need to move on. You can’t possibly solve every problem that sits in front of you today. Especially the problems that are not yours.

Sit with yourself quietly as often as you need to; and while cultivating clarity through meditation, exercise, good long walks, the right kind of friends, and maybe just a very good cup of tea, you will find that when you open this door and start seeking the things you might let go, that there is more hiding inside this dark room than you thought.


How to get better results

written by john c ashworth

This I know to be true from my work during the first half of my career as a fitness expert, clinical exercise physiologist and health coach…

I worked with a lot of business owners, entrepreneurs and professionally driven individuals during that time.

Most entrepreneurs and small business owners are often far too focused on trying to manage their business and their careers more effectively, rather than becoming a true master of their own domain and managing themselves more effectively.

If you’re looking for better results, you must take more effective actions. And the only way to do that is to start with better thinking.

Your clearest and most productive thinking will come when you are fit, grounded, and managing your own daily thoughts and actions in a way that promotes the results you desire.