This idea that you don’t like to exercise has NEVER made any sense to me…

john c ashworth pullups october 2019

written by john c ashworth

This idea that you don’t like exercise, or you don’t have time, or you just can’t find a way to get it done has NEVER really made any sense to me.

Here’s why

To me, this is the equivalent of saying, I don’t want to feel good, and more powerful. I don’t want to feel stronger and more energized. I don’t want to age well. I don’t want to look good. I just want to curl up in this little corner over here and pretend that it’s easier to avoid it.

Three to four days per week, I go to the gym at lunch time. Most of the time, I go for a swim. Sometimes I lift weights. No matter what, I go. And I’d go every single day if I didn’t have dog duty one or two days per week when my wife is at work and Allie is home alone.  

One day per week is devoted to my weekly pilgrimage to the chiropractor. Another essential ritual of recovery. Usually on Mondays following a weekend of yard work, more exercise and strength training, and lots of walking. But even on Mondays, I go for a walk after I get adjusted. My blood needs to move. I want to thrive and this is how I do it.

Every single time I go, the experience is cathartic. I walk in one way, and walk out in a completely new dimension of time and space. My own little twilight zone where I emerge as a superhero. An energized human being firing on all neurons again.  

Feeling more alive. More alert. More powerful. More effective. And more influential.

Yeah…I just really don’t understand that idea that you just don’t want to do it.  

Can you see why?

-John

You don’t always need to do the new thing to make more sales…

written by john c ashworth

Most small business owners do not need new invention or new opportunity for the making of new fortunes. That’s because most business owners are still not very good at capitalizing on the opportunities that are right in front of them. They are often distracted, over-worked, and much more excited about chasing the new shiny thing then in digging into the dirt of developing the opportunities that are very often right in front of them.

Take your house list as one simple example.

Are you sending a regular email and print newsletter?

It’s possible you’re doing the former and very likely not the latter. The two combined and done in the right way and committed to over time can exponentially increase your sales.

Expert copywriting is the key.

Think it’s not possible?

Try it.

Or give me a chance, and I’ll show you how. I’m so confident I can make it happen for you, that I’ll do it for free in exchange for royalties on the sales I produce for you.

This is not to say that you shouldn’t always be looking for the slight edge in the form of new things you can leverage for better results. But I encourage you to start with the fundamentals of great copywriting and cultivation of your house list and then expand outward from there.

-John

YOU are NOT YOUR mistakes

wilmette illionois fall 2019

written by john c ashworth

Most of us spend far too much time worrying about the mistakes we’ve made, and as a result, expending far too much energy trying to prevent the next one rather than moving on to the next leap. The next idea. The next innovation. After all, what if we fail again? What if we make more mistakes? What if we are unable to free ourselves from the tyranny of our humanness?

Guess what?

You can’t.

Keep going. Keep failing. Keep being human.

Don’t be stupid and blind when it comes to your outcomes. Your results. Because whether you fail or you succeed there is always much to learn.

The real truth reveals itself in your responses to these outcomes. Your choices. Your willingness to keep going and to prevent your mistakes and your failures from ruling over your mind and your next move like a dictator intent on shrouding you in a cloak of fear that is wet and heavy with the weight of your doubt, and the world, and impossible to carry for very long on the road to your success.

-John

Promise, LARGE promise is the SOUL of any advertisement

Two hundred fifty years ago, essayist, poet and author Dr. Samuel Johnson said, “Promise, large promise, is the soul of an advertisement.” And Ogilvy agreed.

When you get the promise right…by identifying, reinforcing, and emphasizing the strongest benefit… your product will practically sell itself.

It ain’t matter if you express yourself in perfect English.

The ONLY thing that will matter is that YOUR ideas are clear and easy to understand.

-John

Every single one of us is fighting a great battle


written by john c ashworth

Every single one of us is fighting a great battle

Earlier this year, Gloria Vanderbilt died, and as I’ve committed myself to do, I read at least one really good article about the deceased and their unique story. Every single time, I am rewarded with inspiring stories, ideas, legacies and sometimes just a few words that have a profound affect on my daily life.

Of course, you could spend the entire year reading about each individual and diving deep into their histories and the legacies they have left behind for us, but that’s just not possible, so I stick with my one article commitment and read about those individuals that are intriguing to me in some way or another.

There is one simple idea that Gloria Venerbilt left with us and that resonated with me completely. It is this…

“Every single person you meet is fighting a great battle. So, be kind.”

On the surface, this seems a simple idea. One that should be easy to implement.

And yet…

We so often get busy with our own ideas. Our own agendas. Our own belief systems and positions. We get so busy moving forward that we forget to stop, breathe, reflect, and just be present. Be kind.

More importantly, we forget that every human connection we make on a daily basis is beautiful in its own way. Even the tough ones that make you silly with sarcasm and sardonic behavior.

In the midst of all this we forget completely the battles others face, because we ourselves are fighting so hard to keep from falling apart.

Stop yourself and listen.

Pay close attention to those with whom you come in contact each day. Plug-in to the universal truth that we are all connected in some way. The more present you can be with that idea, the more connected and powerful we become.

John