Oprah Winfrey Commencement Speech 2020 – this is just awesome!

oprah winfrey commencement speech

Oprah Winfrey Commencement Speech 2020 – this is just awesome! Not just for graduates. This message is for all of us…

What will YOUR essential service be?

shared by john c ashworth

congratulations to my niece, Ashley McEwen, on her graduate degree.

go get ’em girl!


I love nurses
my favorite nurse . what will your essential service be? -photograph by john c ashworth

How to structure your product and services for maximum profit

How to structure your product and services for maximum profit

written by john c ashworth

You should always sell Good, Better, and Best. Never sell yes or now. Especially when times are tough like the recession we’re living in right now.


You’ll make more money.

At least 20% of your customers will choose Better or Best regardless and 5% will choose Best by default every time. So, take your current product or service and label that as your Good Version. Then, get to work creating a story about what Better and Best could be and charge more for those versions. Typically, this won’t be hard for you to do, because it’s very likely you’re already doing it for your better and more demanding customers. It’s just that you might not have every thought of taking advantage of it.

Many will fear that showing a Better and Best options at higher price points will scare people away. This almost NEVER happens because most of the time, you have under-priced your offerings.

Second, and this is important, price elasticity is a very very important idea and concept to understand and embrace. There is always a limit to how much you can charge for what you do, but most of the time, you have not even come close to reaching that limit and you won’t actually know until you push that price elasticity theory farther and farther until you reach a clear point of distinction where it does in fact start to affect your ability to sell.

The worse place you want to be with your pricing is in the middle so that leaves you the choice of being the lowest or the highest priced product on the market and the latter will not only bring you a lot more money, but it will also bring you a lot better customers.


PS Spend some time running these numbers in your business and you will quickly see that the affect on your bottom line is dramatic.

PPS Please, Please, just because the economy is struggling do NOT lower your prices. This will only hurt you in the long run and might just lead to your demise. Think different. Think more strategically and really take a close look at your numbers. And when you run into the fear associated with making this kind of fundamental change inside your small business, please also remember that the reason you feel you might not be able to get there is that you don’t have the marketing and sales system yet that will generate these results. It’s going to take some work, but you can certainly build one. I can help.

How Simple Actions lead to Success

How Simple Actions lead to Success

written by john c ashworth

At the time of this writing, we are still in the middle of the covid-19 related stay at home order. We’ve been here about a month now, and I’m learning all kinds of interesting things about myself, my family, my work and my world as a whole.

Two days ago I recommitted myself to a simple 15-minute yoga practice every morning that I’ve gotten too far away from over the last year or so. It’s nice to be back and it made me think of something that inspired me to write you today.

You may be familiar now with an app called ‘Noom.’ A behavior modification tool that allows you to focus on small achievable actions steps that can lead to weight loss and a whole lot of other good stuff in your life. I don’t have all the details. You can follow the link if you want to learn more. I don’t need all the details because I already know what it is. In fact, it’s the same thing I’ve been talking about for 22+ years as an avid bohemian athlete and former health coach. I used to call it accountable fitness and before I left the industry, I had spent considerable time, money and energy trying to bring to market my system – the coaching system I had used for years to inch my clients toward their goals.

Why does it work so well?

Because it’s so much more realistic than almost everything else out there that dominates the marketplace in the fitness, weight loss and wellness industry. When you focus on three simple action steps every week and focus solely on your adherence to those actions steps, you begin to make steady progress that is so much less daunting and overwhelming and that slowly becomes part of your new lifestyle instead of some long list of better habits, that when stacked on top of each other like the blocks in a game of Jenga, become totally overwhelming and eventually crash into an instant heap of failure. Leaving you again with the daunting task of picking them up and attempting to muster the courage to begin stacking them again. This time, maybe, in a new combination that might allow you to rise just a little bit higher.


Most can’t do it.

Most won’t do it.

And those companies out there preying on your emotions already know this and they don’t really care.

The key is in the choices about which weekly action steps make the most sense for you right now. That’s where my expertise as a coach and sherpa to your goals was so unique. If you choose wrong, you waste time game after game of Jenga. If you choose right, even one of your weekly action steps can have a dramatic and lasting impact on your success. And this holds true for any action step, not just your health and fitness related goals.

I’m five to ten pounds too heavy at the moment. I need to eat less junk food at night, stop eating after 8 PM, add another day per week of strength training and get back to the pool as soon as human possible – currently all the gyms are still closed. I’m getting closer everyday to mustering the courage to swim in the lake.

If I try and jump right into all of these things without first re-setting my chi and my chakras and my mindset as a whole, I will make very little consistent progress toward my weight loss efforts. If I choose instead to ground myself every morning through my simple 15-minute yoga practice, not only will my flexibility improve dramatically over the next 3 months, but my mind will calm, and I will find myself in a much better and more productive place emotionally, physically, and spiritually. When I am here, I will almost automatically make better choices throughout each day about what I eat, how much I exercise, and how attached I become to the stressors of life. Especially in light of the current pandemic.

Tracking adherence to three simple steps each week has great power and simplicity and as such most will ignore the possibilities; and the opportunity to think about your goals and your success in a new way. A simpler, more focused and smarter way.


[video] Do not go where the path may lead, go instead where there is no path and leave a trail…

emerson quote

written by john c ashworth

“Do not go where the path may lead, go instead where there is no path and leave a trail.” -emmerson

That’s a quote by Emerson and it’s my favorite one of all time.

My wife of 25 years shared it with me on a card when I opened my fitness studio back in 2006 and then worked like hell to keep from losing everything I had when the great recession hit in 2008. I made it out and with a large duffel bag full of wisdom that I share with you one post at a time here on the ash flash each week.

There’s NEVER been another more relevant time than now to embrace this idea.

What path will you blaze for yourself as we move through a new and life-altering era?

*Note: there is a VERY VERY important message about how to relate to your small business marketing at minute 5 in this video. Be sure to at least watch that part!

Godspeed to you, my friend and thanks for being here. -John