Success = "Being Good at Stuff"

Today, “Being good at stuff” meant having an
efficient pland and a set of tools available to
meet the demands of clearing 18 inches of snow
from my grounds as quickly and efficiently as

If you’ve never had the chance to experience 18
inches of snow all at once, you know what I’m
talking about.  If you haven’t, well then, you
just haven’t lived!

About a month ago I began the preparation.  Yes, a
month ago.  I didn’t want to get caught behind
enemy lines (like a few of my neighbors did)
scrambling through the depths of my garage looking
for a new spark plug, gasoline, and anything else
that might help me find a way to start my snow

It was a good thing I did this.  It always is.  I
My snow blower had a flat tire that needed fixing.
So, I took care of that a couple weeks ago,
changed the oil and when the big
storm hit today I was ready.  And luckily for a
few of my neighbors, I had all of the tools and
systems to take care of the business of the
morning – a mountain of snow…

Here’s my point…

To do any job right, you need the
right tools and a system for putting them to good
use.  Without one or both of these things, you’re
likely to get buried in the cold.

This week I signed a big client here at
FitnessProBlogger.  They hired me to help them
create and then deliver via a new blog site and
social media campaign their personal brand.

I’ll tell you more about that gig and the company
later.  You will want to hear their story.  Their
product is something you’ll probably want to have,
and it’s just a good story about a great company
that started in the garage and has gone to the big
time right here in Madison.

Why did they hire me?

Because they don’t have the time, tools, or
expertise, to do what I can do for them online,
and they are smart enough to realize
that if I do my job right for them, the cost
of hiring me to do this work, will be snow
flakes compared to the blizzard of new business
that will come to them over the next 6 months to a

Are you doing what you need to do to build your
personal brand online right now?

If not.  I can help you too and the simplest way
to start would be to sign-up for my fitness blog
conent service right now while it’s still so

For only $37 per month, you too can put your blog
on auto-pilot and begin to experience the benefits
of leveraging your blog and social media to grow
your fitness business.

Click here for more information about this


PS  I took some great photos today while hard at
work.  You can view those on my personal blog if
you like at

PSS  A personal blog like this one is a great way
to connect with clients, friends, and colleagues
and show them a little more of who you are and
what you’re good at.  For me, it’s photography and

YOU are The Brand…

YOU are The Brand

Over the weekend, my son Carl pulled out an old briefcase that contained a very special certificate.  He didn’t know what he was looking at until I informed him, and when I did you should have seen the look on his face.

A week and a half ago, Eric Ruth from NPE wrote a very good blog post about the importance of telling your story (go to the November 10th post).  The ‘About Us’ page on your web site is one of the most highly trafficked sections of your site.  You need to have a good story there.

I’ve read this on many other blogs and in many other books as well.  Essentially, that’s what FitnessProBlogger is all about – building YOU and YOUR presence online. Personally, I find this fun, interesting and a good place to let me writing go where it needs to go.  For you, the reasons might be different, but there is no doubt about it, you need to be in the game.

That certificate that Carl pulled out was my All-American certificate from college.  I had forgotten all about it.  In fact, it made me realize that in the midst of working so hard to move forward, I have almost lost touch completely with what I have accomplished so far.  Yes, it’s in the past, but it has made me who I am today.  That’s important.  Both for my continued growth and for those who might consider working with me.

You should have seen the expression on Carl’s face when I told him…”One year, they chose the top soccer players in the entire country and I was one of them.”  Sheer impact.  Like a sharp wind from the north in mid January.  You can’t ignore it for very long.

It’s time for me to re-make and in many cases complete those ‘About Us’ sections of all my sites.

What about YOU?

The Halloween Birthday Upsell

Ana dipping into her stash before heading out for another round...
Ana dipping into her stash before heading out for another round...

The Halloween Birthday Upsell

Halloween also happens to be the birthday for my baby
girl Ana.  She turned six this year, and once again,
I’m learning from her.  Here is what she did and it’s a
great example for all of us.  What could you be doing
in your life to ask for more?

She walked up to every door in her Power Ranger Costume
and said two things.  First, it was the standard,
“Trick or Treat!”  And then?  She delivered three
simple words that increased her sale every time by at
least double…

“It’s my birthday!”

She did this at almost every house she visited and in
every case, the personl answering the door would say
something like, “Well isn’t that special.  What a great
day to have a birthday.  Why don’t you take an extra
piece or two of candy for yourself…”  And she did.
She knows how to receive.  Kids almost always do.

Returning home later that evening she had almost twice
as much candy as her brother Carl, and they had visited
each house together as a team.  At one point, Carl
asked me if he should do the same, and I asked him,
“How do you think you’ll feel when you get home later
knowing that you lied to everyone you met?”  “Not so
good he said.”  And that was the end of that idea for
him.  Remember, you’re always in charge when you’re the
one asking the questions.

My challenge to you today is this…

If you’re a fitness pro, what could you be doing in
your business today that would increase your conversion
rate if only you would ask for more.

If you’re a fitness client of mine (and really this one
is for everyone), what could you be doing in your life
right now to simply ask for more than you currently
have.  Not because you don’t appreciate and aren’t
grateful for what you already do have (you are, aren’t
you?), but because you believe and have faith that you
will receive more from life, if you simply ask for it
and then follow-through with the reception of what

Ana was simply following her instincts.  What would
happen if you followed yours?



On Sunday I sent a quick email announcing my new blog
content service and the membership site that is coming
sometime in the next two weeks.  This is a very special
offer that I highly encourage you to take advantage of
today.  Because even if you feel like you don’t need
the primary offer, the bonus of the membership site
will save you money for all of 2010.  Check it out

Please, Don't Park Your Personality

Many of us park out personalities between 9 and 5 PM.  Especially if we have a regular job.  We often wait until we’re out with friends to let our wings expand and our hearts sing with originality.  Why do we do this?  Safety, I guess.  We are all a little afraid of what might happen when we make a bonfire of our reputation and bring what makes us unique to every conversation, meeting, project and agenda.

The truth is that every one of us has a unique set of gifts and contributions that we are here to deliver to the world.  And if you are hiding your personality and your instincts from everyone, those gifts will remain unwrapped.  There is nobody on this planet who can provide exactly what you provide.  Think about that for a minute or too, or longer if you need to.  Because that is what will make your personal brand stand out, sing and help you celebrate the gift of life.  The gift of who we are.

I’ll have more on this later.  Just wanted to share a few quick thoughts on the subject before I head into my evening with clients at the studio…


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Will the Current Project You're Working on Make a Difference?

Will the Current Project You’re Working on Make a Difference?

“Of course it will.” You think to yourself.  “Why else would I be working on it?”  And then you stop to really think about the question and you realize that it is vital to your on-going success.  Is what I’m working on right now really going to move me toward my goals?  And if not, how can I shift my puruit of this project in a way that will truly help me build my personal brand.
Even if the current project you’re working on right now is monotonous, boring, and difficult to get excited about, how could you change your relationship with it so that it truly began to make a difference for you personally?  Because when you can do that, there is no doubt that it will make s difference to someone else.  Your pursuit of mastery in anything will inspire others, produce productive results, and ultimately help you build your personal brand.  And like it or not, you are a brand, and your development of this bra

nd is essential for your ultimate career success.

Let me give you a simple example I just experienced on the way to the coffee shop this morning…

I’m on my way to EVP after dropping my son off at a summer school science class.  I’m thinking and planning on what I will write this morning and how best I will use the three hours I have before I have to get to the studio and start seeing clients and managing staff people.  I want to be productive and I don’t want to focus on the wrong stuff.  Time is precious and I have lots to do.

The sun is beating down a little hotter than it was yesterday, and it has created a pretty good glare through my windshield.  It feels good.  Mineral Point road has picked up its pace like a marathon runner at about mile 9 when he’s feeling good, like he might beat his personal best today.  Cars whiz past me in the opposite direction, and I’m doing my best to keep up with the flow of traffic myself.  Thoughts are streaming now and I’m looking forward to the writing.
Then, suddenly, a shadow of an old man appears in front of me waving something in the air.  I’m instantly glad I wasn’t reaching for the radio or into my bag in the front seat.  I would have run him down for sure.  Wow, I think.  Is he crossing in the middle of no where?  Actually no, as I apprach him and finish slowing down, I can just now make out that there is in fact a cross walk and he is now groping for the end of the curb so that he can make his way onto the sidewalk.  He has made it!

Here’s the amazing part….

The guy must be about 80 years old and he’s blind.  That cane he was waving was the same one any blind person uses to feel his way around town.  An amazing project itself on any day.  This guy has just crossed one of the busiest streets on the west side of town and in the middle of the morning rush hour (not a big city Chicago style rush hour, but still…).  He found is way to the edge of the street and without the benefit of a traffic light or stop sign, he had the courage to step out into the road because I guess his ears and instincts told him it was OK to do.  Then, he began to wave the cane li

a stop sign for walking people
Image by bradleygee via Flickrke mad in the air and make his way as quickly as an 80-year old guy can to the other side of the street.

His courage astounded me.  Can you imagine?  That’s what I call mastery!

It takes mastery to find your way around town when you can’t see.  And it takes mastery of one’s fear to believe you can actually do it.  This guy inspired me and he’ll never know it.  All he was doing was crossing the street. All he was doing was following through on a mundane project.  Something that was important to him (he needed to get to the other side of the street to get where he was going), and at the same time something that probably for him is routine.  Which means that it is somethign that is easy to take for granted and easy to push aside as unimportant, irrelevant, and not worth pursuing with mastery.  Of course, in this case, the mastery is still important because if he steps out at the wrong time, he’s dead!

Every day there are opportunities for you to ask yourself what you can do to re-invent your work and make it sing.  Forget the words job or task, they’re limiting.  Now, repeat after me, “I am my projects.”  I know, it feels a little silly but I’m trying to make a point.  Will the project you’re working on right now make the world a better place, advance you toward your goals and leave you feeling fulfilled?  If not, it’s time for a gut check.

Start thinking about what you need to do to become the absolute best at what you do.  That is mastery, and when you are consumed with mastery, you are truly living.  And if that is simply crossing the road without getting killed, hey, you are still living.

PS  For an example of a simple, yet fun and good for the world project that I’ve begun myself,
check out the cooking demonstration video series I’ve started on my fitness blog at:

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