EXOS Phoenix

This place is awesome!  I had this idea about twenty years ago and couldn’t find anyone ready to listen.  Glad to see it manifest all these years later.


Spread over 31,000 square feet, our facility includes a pool, field, massage room, athletes’ lounge, batting cages, and a training area with leading equipment.

Source: EXOS Phoenix

This is 80% of the battle for fitness over 50

madison walks in verona wi

written by john c ashworth


Yeah, you probably could argue that this is 80% of the battle at any age. I might agree, and when people ask me what my secret to staying fit has been over the course of my life, the first thing I always say is, “consistency.” I’ve NEVER stopped. Ever! And when I was younger I went after it pretty darn hard. Especially when I was playing soccer at a high level.

When you get to age fifty, though, your margin for error is gone!

You can no longer put it off, and especially if you haven’t been good about getting your exercise and staying fit in the earlier stages of your life, now is the time you must correct this. If you don’t, bad things can happen fast.

I began to notice this reality when I hit the age of 40. Ten years later, the idea is like an old friend.

Today was a great example of the mindset you must adopt if you’re going to stay with it for the long run and stop making excuses.

fitness over 50
“Yes! It was in fact that cold out. Allie wasn’t bothered. She didn’t need a hood :)” -John

You can see from the picture above, that even thought It’s April in Wisconsin, the weather can still be nasty; and over the last week the weather has been hard to accept. Cold, windy, overcast, and just downright miserable at times.

I snapped the photo above of Allie and I earlier this morning. We decided to venture out of the neighborhood and onto a new hiking path. I regretted it almost immediately after stepping out of the car. The wind hit me like a slap in the face, and I almost turned right around and went home to watch the Masters.

Instead, Allie and I toughed it out and though the wind and the cold were still somewhat miserable, we still got a nice walk, and on a new path that was challenging and hilly and perfect for a Sunday morning.

At home now, keeping track of the golf tournament, and getting things done, I’m more awake, my body is loosened-up, my mind is clear and I’m ready to be productive.

It would have been so easy to skip this walk today. And the weather is often an easy scapegoat. Instead, I go it done because I’ve come to rely on it so much. I really can’t live without it. It’s like breathing. Does it feel like that to you, yet?

As I make my way into my fifties I’ve gotten a glimpse of how I must continue to pursue this effort to stay strong, healthy, and ready.

It’s not always easy to maintain this kind of commitment to your fitness program. I get that. That’s why you can now find some kind of fitness offering taunting you in almost every strip mall across America. Has that changed our exercise habit? Not yet, I don’t think.

If you’re struggling to stay consistent, a good coach can help. A good coach, who has experience both personally and professionally in working with those over 50, can really help you identify what’s really important right now for your fitness and how can you take the first step today and then begin building on that momentum. If there was one place I had to choose where people go wrong in their pursuit of fitness, it lies in starting too fast too soon, and in mapping out a careful plan for progression as you become stronger, fitter, and more motivated. Yes, those things go together.

That’s the work I did for twenty plus years with clients until I became a full time salesman and business consultant. If you’re interested in talking about taking advantage of the small amount of coaching time I’ve made available this spring and summer, shoot me an email and we’ll talk. No pressure.


You can also always download a copy of my first book on the subject, by clicking here, and becoming a subscriber. I throw it in as a bonus for new subscribers.


It’s a mistake to become too predictable…

My family thinks I’m a little weird and that’s OK. They love me anyway. My customers? Prospects? The people I work with every day?

Well, you’d have to ask them personally, but I believe they get the sense I’m a little different too.

Why is this important?

Because it makes you more memorable. It makes you more interesting. It makes people want to pay a little closer attention to what you may or may not do next.

It takes a little courage to be this unique. When you put yourself out there like this, you won’t always impress everyone.

That’s the idea, you see…

To NOT impress and resonate with EVERYONE all the time. If that’s what you’re trying to do right now you really need to stop, because in reality, you’ll impress no one this way. You’ll get lost in the middle.  The idea is to impress, attract and build stronger and stronger bonds with those who will love you anyway.  Those who will love you because you are weird, different, and interesting and a real expert at what you do. An invaluable resource to your customers; and the people you serve.

The number one rule in marketing is NEVER to be boring.

Pay close attention…

Businesses break this rule every single day!


The Ash Flash – Aug 2018 #1

red wagon

The Ash Flash – ezine edition
Click here to get the print edition of this newsletter free!

Table of Contents: A simple set of actions that have great potential for YOU.
1.  How to find your strengths
2.  Why I love being a salesman – and what YOU can learn from this
3.  How to negotiate and win!

1. How to find your strengths

As defined by ‘StrengthsFinder‘ and a variety of other assessments I’ve performed over the years, one of my five strongest characteristics is that of a ‘Learner.’ I have a great desire to Larn and ton continue to Grow. As my friend Dave Dubail from The Dubail Fitness Institute always says, “If you’re not growing, YOu’re dying. Keep up the great work, Dave! I miss you, brother.

Maintaining an intellectual status quo is simply unacceptable to me. As it should be to you, and that’s probably at least part of the reason you’re hear today, reading this. The point is that I am now sharing this knowledge and wisdom on a regular basis inside The Ash Flash. But I’m not giving this information away to the public anymore. You will have to subscribe to read great and resourceful articles like this one. Click here to join the tribe now!

Lastly, I encourage you to take your own strengths-finder assessment. I found it extremely useful when I did it and the report you gain from your participation will give you some great personal feedback and plenty of fodder for writing your bio or resume or maybe updating your Linkedin Profile.

Use this link for the Strengths-finder Assessment tool: (https://www.gallupstrengthscenter.com/home/en-us/strengthsfinder)

It was FREE back when I originally did it. Now, you need to invest between $20-50 bucks. Still well worth it. Money very well spent.

2. Why I love being a salesman & what YOU can Learn from this.

It’s the people, really. The relationships. The ability to change someone’s life for the better by helping them buy cool and innovative products that enhance their lives. But when it is all done. The purchase made. The excitement long gone.  What is left? Usually nothing if you operate like the average salesman. Just as an example, I’ve purchased two cars now from one salesman at one dealership and have received NO follow-up of any kind. NONE! That’s missing the point. Not just the point that staying in touch is good business practice, but the larger point which is that if we have something good going, and I’ve purchased stuff from you, YOU have an opportunity to build a lasting relationship that will continue to be more and more profitable for both of us. Your customers are the reason you go to work every day. The more you serve and with greater effectiveness, more value, and more efficiently and effectively, the more money you will make by default. Why are you passing on this opportunity?

And again, the money becomes secondary to the relationships. Those are what last and create lasting profitability. Don’t lose site of this. Put the time and attention into this reality. The more you do, the better your business as a salesperson will run, and the more profit you will create.

3. How to negotiate and Win!

That’s really what a car deal, or any other kind of business deal is all about in the end. How to negotiate and win. In fact, one of the first things I learned when selling cars was the importance of making the customer feel like they had ‘Won’ the negotiation. Car deals are about winning. Just like life. It’s good to get used to that idea.

The real secret to ANY negotiation is in your PERSISTANCE.

Just like anything else in life, I suppose. I have a personal story that illustrates this point beautifully.

If you had the opportunity, the action that would likely help you the most when it comes to learning to negotiate, would be to come practice negotiating with my daughter. She’s fierce. I mean fierce. Beyond persistent. Relentless. She’ll make either a great car salesperson or lawyer someday. I’m sure of it. She has taught me things about persistance. Both with her ability negotiate and her ability to stay focused on what she wants and to then do whatever it takes to get it.

The thing that makes her so good is that she is literally relentless. She will NOT STOP until she either has what she wanted in the first place, or knows for sure that she has worked as hard as possible and completely exhausted her position, and as a result, can be sure she gained all the ground she could.  She can be certain of this because of her persistance.

She works every single deal so friggin’ hard. Pick-up times. More gum. More soda. More ice cream. More time on her phone. You name the battlefield and she will be there. Showing up first, establishing her position, and fighting until she has forced you to concede as much as she believes you are willing to give, and then a little more.

Now, there’s more to a business deal than just persistance, but if I could only share one tip with you. One strategy. One way you should be in order to maximize your success and your savings on a car deal or any other kind of business deal, persistance would be my go to weapon for all warriors.

The problem is that persistence is exhausting, and sometimes very uncomfortable and often annoying and off-putting to most people. As a result, in the car business I watched people give up early and justify what they got as a good deal no matter what, because they got battle fatigue. They got tired and chose NOT to go on.

Let me make this clear…

To get the most savings possible on your next car deal, you’re going to have to put on your battle fatigues and get to work. Be ready for the fight. Be courteous. Be respectful. Be persistent. Be suspicious. Be cautious. Be informed. Most importantly of all…Be Persistent.


Join the expert car buyers club today and find out how I can help you. Once you join, you’ll discover how you can hire me to help save you from all of this.

Click here to join The Expert Car Buyers Club right nowIt’s FREE!

The library I’m building for members-only is growing every weekend. That’s when I work on this primarily. Click that link above to see what I have in there for you already. Your decision to do this, and to review the information and reports that are there, is literally worth thousands of dollars. Either on your next car deal, but also in other business deals as well. Because I can tell you from first-hand experience that the car business taught me more about life, business, and how to negotate and close deals than anything else ever has. Well, maybe except for Ana 🙂

Click here to join The Expert Car Buyers Club right now!

Once you’re inside, you can find out how to hire me and how you can have your car deal evaluated at no cost and with no obligation. That’s a damn good deal!

Don’t delay on this, because when this idea takes off, flying on the fuel of my own level of persistence in creating this resource center for car buyers, FREE access will be a thing of the past, and you’ll wish you were persistent enough to follow-through on something so simple when you had the chance.

Click here to join The Expert Car Buyers Club!


PS I still have a few spots left this summer for those that want help buying a car before winter time. Join The Expert Car Buyers Club today for details on how you can access my expertise for nothing and get my help in person for almost nothing. Join today at: