The Ash Flash – ezine edition
Click here to get the print edition of this newsletter free!
Table of Contents: A simple set of actions that have great potential for YOU.
1. How to find your strengths
2. Why I love being a salesman – and what YOU can learn from this
3. How to negotiate and win!
1. How to find your strengths
As defined by ‘StrengthsFinder‘ and a variety of other assessments I’ve performed over the years, one of my five strongest characteristics is that of a ‘Learner.’ I have a great desire to Larn and ton continue to Grow. As my friend Dave Dubail from The Dubail Fitness Institute always says, “If you’re not growing, YOu’re dying. Keep up the great work, Dave! I miss you, brother.
Maintaining an intellectual status quo is simply unacceptable to me. As it should be to you, and that’s probably at least part of the reason you’re hear today, reading this. The point is that I am now sharing this knowledge and wisdom on a regular basis inside The Ash Flash. But I’m not giving this information away to the public anymore. You will have to subscribe to read great and resourceful articles like this one. Click here to join the tribe now!
Lastly, I encourage you to take your own strengths-finder assessment. I found it extremely useful when I did it and the report you gain from your participation will give you some great personal feedback and plenty of fodder for writing your bio or resume or maybe updating your Linkedin Profile.
Use this link for the Strengths-finder Assessment tool: (https://www.gallupstrengthscenter.com/home/en-us/strengthsfinder)
It was FREE back when I originally did it. Now, you need to invest between $20-50 bucks. Still well worth it. Money very well spent.
2. Why I love being a salesman & what YOU can Learn from this.
It’s the people, really. The relationships. The ability to change someone’s life for the better by helping them buy cool and innovative products that enhance their lives. But when it is all done. The purchase made. The excitement long gone. What is left? Usually nothing if you operate like the average salesman. Just as an example, I’ve purchased two cars now from one salesman at one dealership and have received NO follow-up of any kind. NONE! That’s missing the point. Not just the point that staying in touch is good business practice, but the larger point which is that if we have something good going, and I’ve purchased stuff from you, YOU have an opportunity to build a lasting relationship that will continue to be more and more profitable for both of us. Your customers are the reason you go to work every day. The more you serve and with greater effectiveness, more value, and more efficiently and effectively, the more money you will make by default. Why are you passing on this opportunity?
And again, the money becomes secondary to the relationships. Those are what last and create lasting profitability. Don’t lose site of this. Put the time and attention into this reality. The more you do, the better your business as a salesperson will run, and the more profit you will create.
3. How to negotiate and Win!
That’s really what a car deal, or any other kind of business deal is all about in the end. How to negotiate and win. In fact, one of the first things I learned when selling cars was the importance of making the customer feel like they had ‘Won’ the negotiation. Car deals are about winning. Just like life. It’s good to get used to that idea.
The real secret to ANY negotiation is in your PERSISTANCE.
Just like anything else in life, I suppose. I have a personal story that illustrates this point beautifully.
If you had the opportunity, the action that would likely help you the most when it comes to learning to negotiate, would be to come practice negotiating with my daughter. She’s fierce. I mean fierce. Beyond persistent. Relentless. She’ll make either a great car salesperson or lawyer someday. I’m sure of it. She has taught me things about persistance. Both with her ability negotiate and her ability to stay focused on what she wants and to then do whatever it takes to get it.
The thing that makes her so good is that she is literally relentless. She will NOT STOP until she either has what she wanted in the first place, or knows for sure that she has worked as hard as possible and completely exhausted her position, and as a result, can be sure she gained all the ground she could. She can be certain of this because of her persistance.
She works every single deal so friggin’ hard. Pick-up times. More gum. More soda. More ice cream. More time on her phone. You name the battlefield and she will be there. Showing up first, establishing her position, and fighting until she has forced you to concede as much as she believes you are willing to give, and then a little more.
Now, there’s more to a business deal than just persistance, but if I could only share one tip with you. One strategy. One way you should be in order to maximize your success and your savings on a car deal or any other kind of business deal, persistance would be my go to weapon for all warriors.
The problem is that persistence is exhausting, and sometimes very uncomfortable and often annoying and off-putting to most people. As a result, in the car business I watched people give up early and justify what they got as a good deal no matter what, because they got battle fatigue. They got tired and chose NOT to go on.
Let me make this clear…
To get the most savings possible on your next car deal, you’re going to have to put on your battle fatigues and get to work. Be ready for the fight. Be courteous. Be respectful. Be persistent. Be suspicious. Be cautious. Be informed. Most importantly of all…Be Persistent.
Join the expert car buyers club today and find out how I can help you. Once you join, you’ll discover how you can hire me to help save you from all of this.
The library I’m building for members-only is growing every weekend. That’s when I work on this primarily. Click that link above to see what I have in there for you already. Your decision to do this, and to review the information and reports that are there, is literally worth thousands of dollars. Either on your next car deal, but also in other business deals as well. Because I can tell you from first-hand experience that the car business taught me more about life, business, and how to negotate and close deals than anything else ever has. Well, maybe except for Ana 🙂
Once you’re inside, you can find out how to hire me and how you can have your car deal evaluated at no cost and with no obligation. That’s a damn good deal!
Don’t delay on this, because when this idea takes off, flying on the fuel of my own level of persistence in creating this resource center for car buyers, FREE access will be a thing of the past, and you’ll wish you were persistent enough to follow-through on something so simple when you had the chance.
Click here to join The Expert Car Buyers Club!
PS I still have a few spots left this summer for those that want help buying a car before winter time. Join The Expert Car Buyers Club today for details on how you can access my expertise for nothing and get my help in person for almost nothing. Join today at:
I invest a lot of money every year in personal and professional growth. I always have. If you’re not growing, you’re dying.
You’ve been a subscriber for awhile so you know that. I write a lot about that here and on my blog.
In a terrific audio interview I listened to recently with Brian Tracy, one of the best sales trainers and success habits gurus of our time, he was asked what he thought was the most important ingredient for success.
His answer: FOCUS
He didn’t hesitate for even a moment. He knows this is true for himself and knows this is true from his experience in working with so many entrepreneurs.
I agree with him. In fact, if I had to choose the one thing that often gets in the way of me making more strategic progress on my goals, I would tell you that it’s my lack of focus. My tendency to get bored and look for something new to work on.
This is the great curse of the entrepreneur. The fact that we are always so excited about the next BIG IDEA, that we lose sight of the day to day discipline needed for true progress.
As you know by now, I’m currrently working as an inside sales guy selling technology applications to funeral homes. Each day, I go in to work with many ideas. Then, I sit down with a fresh cup coffee and my morning yogurt and remind myself that my primary role is salesman, and that I have one very important thing that I must do every single day – work the telephone! Work the list!
No matter what, I’ve quickly discovered that in spite of all the big ideas I might have about how to pursue this role, getting on the phone every day and making 30-50 phone calls is the one task that produces the BEST results. So, for now, I remain focused on that, and that alone.
When I come home in the evenings and on the weekends I have a second focus – fatherhood and my writing. Writing, and producing content for The Ash Flash, my personal labor of love.
The true lesson here, though, is this…
When it comes to the writing and producing content for The Ash Flash, there is still only so much time and energy left at the end of each day and on the weekends. Dads with teenagers are busy maintaining the support structure it takes to raise these young adults. Not to mention finding a way to pay for all of it. As such, if I don’t add the same level of constant and consistent focus with my writing and content creation, I won’t accomplish much.
Right now, my writing and content production is focuses on helping you save BIG MONEY on your next car purchase. I spent five years in the car business and accumulated a tone of expertise and I can really help you with this. The challenge for me now is in staying true to this project while I let all of the other ideas sit quietly in the back room, waiting their turn.
If you’re not in the market for a new or used car right now, you will still find great value in being a subscriber and I encourage you to stick around. In fact, one thing is for sure about the car busisness. It’s full of great stories and insights that can be extremely entertaining. There are lessons and inspirations everywhere and great writers find ways to tie them together no matter what the subject matter might be.
There are many reasons to stay connected with me here on The Ash Flash. Saving BIG MONEY on your next car is just one of them.
Thanks for being here and as always, I would love to hear from you 🙂
I just added another great free report:
“Beware of the Bump”
This is something great car salespeople do to you without you even knowing. It’s good to be aware of this sales tactic. It usually happens to you almost immediately, and once it does, you’ve lost control of the car deal, and will end up spending thousands more dollars than you need to.
PS Be sure to subscribe to The Ash Flash print edition by clicking here.
written by john c ashworth
Hello and thanks for being here. I truly appreciate your interest in The Ash Flash. The purpose of this communication is to get you to join the snail mail list so that I can start sending you the print edition of The Ash Flash. It’s FREE. I just need your mailing address. You can click here to submit your information right now. OR, you can read this update, and then complete the form. Either way, I want you to know that I would love to have you in this club.
When I decided recently to put the majority of my writing time toward helping people by cars, save money, and prevent all the hassle the average car buyer must endure, I had no real idea of how much knowledge I had actually accumulated in the five years I spent in the car business. The collection of thoughts, ideas, insights, tips, strategies, maps, and money-saving secrets that I’ve accumulated is immense. Combine that with my total career as a salesman in many different contexts, including business owner, along with the amount of research I’m doing now collecting and disseminating as much of this information as I can in my spare time, and you have a true and potentially industry-altering library of data, information, and insight. Created one post at a time, of course. A true discipline.
If you’ve already joined The Expert Car Buyers Club, thank you! Currently, I’m working on the latest edition to this index of car-buying and money-saving information. It’s titled, “The Keys to Getting a Great Deal on YOUR next Car.”
If you have not yet joined, click here when you’re finished reading this, and the thank you page will take you directly to everything I’ve already uploaded, including everyone’s favorite report thus far, “The Five Money-Saving Truths Car Dealers Hope YOU NEVER Discover.”
In the mean time, you can also add yourself to the snail mail version of The Ash Flash, which is published as often as I can find the time. You can use this link to update your mailing address:
The Ash Flash is my life’s work outside of my life’s work. A collection of cool stuff including my photography, my fitness tips and exercise library, the expert car buyers club, inspirational messages, notes, and insights into every day life. As time goes by, more and more great stuff will surface. Like a prize winning fish at dusk.
Right at the moment, most of my focus is on The Expert Car Buyers Club and I encourage you to join. The money you’ll save on your next car will be well worth the small investment you make now of simply entering your first name and email address by clicking here.
a brief history of The Ash Flash…
The Ash Flash first came into existence way back when I was in graduate school. Working my way toward a Masters degree in Exercise physiology. It was around the time Steve Jobs first introduced the idea that any of us could be publishers. I’ve always loved that idea and I’ve always been a big proponent of what a printed newsletter can do to help build stronger relationships with your customers, colleagues, friends, and loved ones.
To get on the mailing list for the print edition of The Ash Flash which publishes and lands in your mailbox about six times a year, click here and complete the registration form. It’s FREE.
I brought The Ash Flash back to circulation when I was in the car business and I got a lot of great feedback on the effort. As you might imagine, it’s not easy to get it out to you more regularly. Especially now that I’m settled in at Frazer Consultants, selling technology applications to funeral homes. But I’m putting more and more attention and time into this publication in my spare time, and I’m excited about sharing everything with you.
The tagline you will see on the web site right now is, “Discover something new every day.” For now, while I gain momentum in this process and work to stay open to the ideas that surface, this seems like a good mission statement. I hope you’ll join me in this exploration. I think we will both become better for being here.
PS It feels very good to be writing again. Many of you are here because you are familiar with my writing, and maybe even a fan of my work. You have no idea how important that is to me and how important it has now become to feed this work. Having you here is an integral part of keeping me motivated to create and contribute work that helps you live a more fulfilling, profitable, engaged, connected, and inspired life. I want you to know how important you are to me. So, if you haven’t yet done so, please Click here to join the print mailing list. I would be honored to reserve a spot in your mailbox.