How great content can help you build your legacy and your business

Great content for your blog, your website, facebook, twitter, instagram, and anywhere else you might be sharing your messaging takes meticulous effort, time, careful thought and an on-going commitment to the process. One of my main focuses for 2019 is on more writing and it’s amazing every day how easy it is to let this discipline slip behind other seemingly more important priorities.

The problem is that most often, the content you create today does not produce an immediate result when measured in new customers or new money in your business. Over time, and in aggregate, however, these posts and this commitment tells your story. Helps you build your legacy. Something that is true and lasting, and to which your fans begin to form a strong affinity.

Slowly, over time, this affinity builds a following that drives interest and engagement and eventually, you have a powerful and effective platform on which to deliver your story and your messaging in a way that not only helps your business grow, but that affects people’s lives in positive and powerful ways.

Time to get after it!

-John

#discipline #commitment #story

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