It’s a mistake to become too predictable…

My family thinks I’m a little weird and that’s OK. They love me anyway. My customers? Prospects? The people I work with every day?

Well, you’d have to ask them personally, but I believe they get the sense I’m a little different too.

Why is this important?

Because it makes you more memorable. It makes you more interesting. It makes people want to pay a little closer attention to what you may or may not do next.

It takes a little courage to be this unique. When you put yourself out there like this, you won’t always impress everyone.

That’s the idea, you see…

To NOT impress and resonate with EVERYONE all the time. If that’s what you’re trying to do right now you really need to stop, because in reality, you’ll impress no one this way. You’ll get lost in the middle.  The idea is to impress, attract and build stronger and stronger bonds with those who will love you anyway.  Those who will love you because you are weird, different, and interesting and a real expert at what you do. An invaluable resource to your customers; and the people you serve.

The number one rule in marketing is NEVER to be boring.

Pay close attention…

Businesses break this rule every single day!

-John

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