Here's why Good PR is so Powerful!

I just got off the phone with the producer at NBC news this afternoon here in Madison, WI. Apparently, they cooked up an idea this morning at their production meeting and wanted to do a segment this afternoon about a recent study that discussed the ideal frequency of exercise for women. More on that in a minute…

Do you have that kind of relationship with your local television station? More importantly, do you have that kind of relationship with your local television station producer(s)? My guess is, probably not.

They wanted to actually film the segment inside my fitness studio for an even more powerful effect. So they called me to see if I was interested. I was the FIRST person they thought of. Unfortunately, my schedule today dictated other responsibilities and NBC was forced to look elsewhere. Believe me though, if at all possible, I would have jumped at the chance. And one thing you need to know is that when people like this call you, it is paramount that you are ready at any time and at a moment’s notice. They work fast!

How did I get to be the guy they call when they need an expert?

Well, as you know, I have a regular fitness segment that has been airing every other Friday for about three and a half years now. But that’s not the only reason…

I almost lost that segment about 6 months ago when the station decided they needed my time spot for their biggest loser contest. I chose not to participate, because I don’t agree with the entire biggest loser concept.

The news anchor, Leigh Mills, went to bat for me. She went directly to the news director (her boss) for the entire station and said, “Look, you can cancel all of the fitness segments you want, and get rid of all of the experts, but John stays and that’s the bottom line!”

Leigh cited many reasons that the news director ultimately agreed with, and I came back a couple months later. One of the big reasons she wanted me to stay though, is the most important point of this entire story…

“John produces more remarkable content than any other fitness expert we work with. Not only that, for every segment, he writes a well thought out, professional, and educational blog post that our viewers benefit from every time.”

Did you catch that? There are two very important points…

1. Remarkable content
2. Professional Blog posts

One of the big reasons I’m still working at NBC every other Friday is a direct result of the work I do on my blog. That’s how important it is. And remember, these segments have produced more than 50K worth of revenue for my fitness business over the last few years. That’s significant, and that’s only one of the many benefits of my blog and the remarkable content I’m creating constantly.

The good news for you is that I want to share all of this great content with you so that you can do the same. My fitness blog content service is running like a top right now and I’m currently producing at least 2 articles per week and at least one press release per month that you can use on your blog and in any other way you desire.

I encourage you to take advantage my introductory offer on this service. If you act within the next 24 hours, I’ll throw in a bonus press release based directly on the story NBC reported on today. And you need to know that if they produced it, other news stations will too.

Follow this link to start receiving content immediately:

In the mean time, stick closely to your email and the blog. My next post and email will discuss the nuances of remarkable content and how you create it.

But remember, you can get a lot of help from me directly and take a lot of the strain off yourself by signing up for my content service right now.

Go to:


PS Here’s the link to the actual journal article that they ran the story on. And remember, if you want to see how you create a remarkable press release from something like this, just sign up for my service. It’s a small investment that will pay you back big dividends in the long run…,0,4377150.story?track=rss_



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