written by john c ashworth
Competency is NOT enough. That’s why “Good is so often the enemy of Great.” There is great danger in complacency because once you find yourself living with this mindset, and working daily to justify your choice, change is hard to consider with an open mind. Maybe even impossible.
If you’re not careful, YOUR belief systems will tie you down, hold you back and keep you on a very short leash. Preventing progress.
The results can be devastating, not only for your business but for your life in general.
Sometimes, it leads to a statement like the one I heard yesterday that I believe represents an example of your mind as slayer of your dreams and aspirations.
“I have no desire to learn anything more.”
This comment came from a prospective customer with very little understanding about how to build and cultivate a presence and message online that can help your business grow exponentially.
The opposite of this unfortunate stance, of course, is to embrace the idea of mastering your craft as well as the marketing efforts that will help you share your gifts. It’s clear you’ve already adopted this mindset. You’re here reading this article. The title drew you in for a reason.
In order to master your craft, though, daily action is still vital. YOU MUST always be taking steps to improve, learn, grow, and thrive.
Nothing can happen until you decide to move forward.
Nothing happens, and nothing changes until you take action.
Still, there is likely something you’ve been putting off. A project or pursuit of some kind that very likely has the potential to catapulte your personal or business growth or both.
If only you could find the time…
I realize the timing for your next endeavor for growth might not feel quite right. And it might not be. But what if you just started? What might happen next?
Yes! Your choice might feel like a bigger project than you want to tackle right now. But if it’s the right one, what other things might you choose to move out of the way or off your list entirely once this new and important thing is put in motion.
YOU MUST embrace the belief that starting is that which is most important, and trust that once in motion, you’ll remain committed to following thought – even if it’s just a little at a time. Because once you do this, and once the thing that’s important for you to start today is done, you will likely have an extremely valuable and potentially life-altering asset for your personal and business growth. And very often, completion will come a lot sooner than you anticipated.
Are you Ready?
You may now commence without equivocation.
I’ll wait patiently for your success story 🙂
PS I want to leave you with one more keen insight into this idea. It has to do with the difference between Mastery and Competence and what it truly means to be a master of your craft.
Being competent means you can do the work at high standards.
When you work to become a master, you are on the path to inventing the next level of your work, your life, and your business. This makes you a lot more attractive to better clients, customers, friends, and colleagues.