The irresistible pull of irrational behavior

As usual, I’m reading multiple books at one time. A life long habit.

It’s amazing sometimes how they tie together. Like a magic rope designed to pull you forward if you’ll only hang on and not give in and let go.

Today, one book led me to another, and they just so happened to relate very closely to a video my son sent me about the latest problems with the Boeing 737 Max 8.

The idea that it is all too easy for any of us, at any time, to be swayed by popular opinion, our tainted belief systems, and our unconscious nature as human beings to always want to fit in or to win.

Watch this video Carl sent me and you’ll see what I mean.

The two books I mentioned above are listed below too.

Book 1: DotCom secrets: the underground playbook for building your business online.

Book 2: Sway: the irresistible pull of irrational behavior.

It’s a mistake to become too predictable…

My family thinks I’m a little weird and that’s OK. They love me anyway. My customers? Prospects? The people I work with every day?

Well, you’d have to ask them personally, but I believe they get the sense I’m a little different too.

Why is this important?

Because it makes you more memorable. It makes you more interesting. It makes people want to pay a little closer attention to what you may or may not do next.

It takes a little courage to be this unique. When you put yourself out there like this, you won’t always impress everyone.

That’s the idea, you see…

To NOT impress and resonate with EVERYONE all the time. If that’s what you’re trying to do right now you really need to stop, because in reality, you’ll impress no one this way. You’ll get lost in the middle.  The idea is to impress, attract and build stronger and stronger bonds with those who will love you anyway.  Those who will love you because you are weird, different, and interesting and a real expert at what you do. An invaluable resource to your customers; and the people you serve.

The number one rule in marketing is NEVER to be boring.

Pay close attention…

Businesses break this rule every single day!

-John