Stop talking. ‘Telling’ is not selling.

written by john c ashworth

“Telling is NOT Selling,”

Want to make the sale?

Stop talking.

Really likely that if you focus on this one simple thing over the next few weeks you’ll see exactly what I’m talking about. You’ll also learn some amazing things about your customers, prospects, and yourself.

I could elaborate, but you know what? I’m going to stop talking now …so that YOU can tell me exactly what it is you’d like to do next, and how I can help you accomplish that. OK?

You see what I mean? Now it’s totally about YOU?

How can I help you?

How can I serve you?

Tell me YOUR story.

-John

Every single one of us is fighting a great battle


written by john c ashworth

Every single one of us is fighting a great battle

Earlier this year, Gloria Vanderbilt died, and as I’ve committed myself to do, I read at least one really good article about the deceased and their unique story. Every single time, I am rewarded with inspiring stories, ideas, legacies and sometimes just a few words that have a profound affect on my daily life.

Of course, you could spend the entire year reading about each individual and diving deep into their histories and the legacies they have left behind for us, but that’s just not possible, so I stick with my one article commitment and read about those individuals that are intriguing to me in some way or another.

There is one simple idea that Gloria Venerbilt left with us and that resonated with me completely. It is this…

“Every single person you meet is fighting a great battle. So, be kind.”

On the surface, this seems a simple idea. One that should be easy to implement.

And yet…

We so often get busy with our own ideas. Our own agendas. Our own belief systems and positions. We get so busy moving forward that we forget to stop, breathe, reflect, and just be present. Be kind.

More importantly, we forget that every human connection we make on a daily basis is beautiful in its own way. Even the tough ones that make you silly with sarcasm and sardonic behavior.

In the midst of all this we forget completely the battles others face, because we ourselves are fighting so hard to keep from falling apart.

Stop yourself and listen.

Pay close attention to those with whom you come in contact each day. Plug-in to the universal truth that we are all connected in some way. The more present you can be with that idea, the more connected and powerful we become.

John