Eric Swartz at Tagline Guru has compiled his list of The 100 Most Influential U.S. Taglines Since 1948. The criteria and methodology:
-More than 400 nominated U.S. taglines and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side.
-The survey was restricted to taglines and jingles created after 1948 (the advent of commercial broadcast TV).
-Informants were asked to rank their top 10 taglines and top 3 jingles based on the following branding criteria:
* Longevity: Have they endured the test of time?
* Equity: Have they become synonymous with a company or product?
* Portability & Memorability: Have they exercised an influence on our culture, media, and language?
* Originality: Have they broken new ground in the advertising industry?
-Nominated taglines and jingles were given a weighted ranking based on the number of votes they received and the rank they were assigned.
And the results…
This is a very good article from Hubspot about how to strategically craft your email follow-up campaigns in order to optimize engagement.
You’ll get more leverage from case studies, customer testimonials, and video interviews than you’ll ever get from a marketing-authored blog post or an email. Stop wasting the majority of your time and energy talking about your selling points, and instead amplify the best of what’s already being said.
This is a terrific article that will take your thinking well beyond making your web site fully responsive. Once you’ve done that, you then need to start thinking about exactly how your customers are interacting with you online so that you can communicate with them more and more effectively.
Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”