Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

Personally, I love the PS and find it to be an important sales tool. They are also a lot of fun to write. Most don’t use them and miss an opportunity. I’ve had customers and prospects ask me why in the heck I’m bothering with a PS.

“Because you’re reading it!” 🙂

John

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial…

Source: Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

This is awesome. Girl power!

This is #awesome! #girl #power

Credit for the photo goes to my wife, Laura.

There is something about this image that just resonates with me. Brawny was always the go to paper towel brand for my Dad in his window cleaning business. And I have to agree they are terrific.

It’s just cool to see that old familiar manly brand image challenged in this way.

-John

The 100 Most Influential U.S. Taglines Since 1948 | Branding Strategy Insider

Eric Swartz at Tagline Guru has compiled his list of The 100 Most Influential U.S. Taglines Since 1948. The criteria and methodology:

-More than 400 nominated U.S. taglines and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side.

-The survey was restricted to taglines and jingles created after 1948 (the advent of commercial broadcast TV).

-Informants were asked to rank their top 10 taglines and top 3 jingles based on the following branding criteria:

* Longevity: Have they endured the test of time?
* Equity: Have they become synonymous with a company or product?
* Portability & Memorability: Have they exercised an influence on our culture, media, and language?
* Originality: Have they broken new ground in the advertising industry?

-Nominated taglines and jingles were given a weighted ranking based on the number of votes they received and the rank they were assigned.

And the results…

Source: The 100 Most Influential U.S. Taglines Since 1948 | Branding Strategy Insider