I have an old book I refer to on occasion titled, “Mind as Healer, Mind as Slayer.” One of those titles that almost reveals enough all on its own. There’s a lot of great stuff inside that book. I encourage you to pick-up your own copy on eBay. The chapter on Autogenic Training is enough to change your life on its own.
I don’t have time this morning to get into all of that so here is the quick message I wanted to get to you today…
You decide on the caliber of information you allow in your mind.
You decide on the caliber of people you surround yourself with on a daily basis.
You decide on your environment and the ways in which you can create one that serves you or steals from you.
You decide whether or not you will be a victim or a smashing success.
You will grow personally and professionally a lot faster by helping others grow along with you. In fact, this is one of the best ways to grow your small business and your career. This is also a big part of my mission here on The Ash Flash and in the work I do as a business to business salesman.
When you help others grow. Inspire them. Educate them. Make them feel good about doing business with you and work to really connect with them, both you and your customers win.
The problem is that most businesses get far too caught-up in their day to day struggles and their dire need to make sales right now, and then quickly lose sight of this idea. This opportunity to truly serve.
There are two keys to this….
First, and most important, no matter the context or the topic is this…
If your marketing stinks and you have lead-generation problems, the realities you face as a result of this problem will always limit your ability to truly connect with your customers in the way I’m describing here, because you will always be struggling to find the next one. You will find yourself constantly looking outward instead of also looking inward and cultivating the moment. Cultivating your best customers so that they ascend the ladder of your products and services, spend more money with you, praise your good work publicly and refer more customers more often.
As a side note, referrals don’t happen automatically either. You have to train your customers to do this for you. Generally, it won’t happen automatically. You need systems in your business for everything.
So, how do you foster a business and career culture that promotes cultivation of your customers and all your best relationships?
Stop hedging. Be authentic. Be smart about not overextending yourself, and be strategic in how you go about growing your business. Yes. Those are generalities, but the idea is that if you have a great product that solves a pressing problem for a specific group of individuals, you need to stay focused on that process and on that process alone and expand slowly, quietly, and carefully so as not to disturb the flow of your work, so that you can truly connect with those you serve, and be completely present for the next big idea when it arrives.
In order to make all this happen you have to go all in. You have to give this work and your process everything you possibly have to give and at all times. I won’t kid you. It’s not easy and it’s not always fun.
If you can live a life where the people and the customers you serve who know you the best, like you the most, you will have achieved this careful combination of grit and growth. You will have achieved the ability to be yourself and be successful. Still, it will likely take you longer than you think it should to get there.
The problem is that we all have a constant tendency to hedge, and offer concessions that don’t necessarily jive with our true selves, but that get us by in the moment because when we do this, we can avoid the emotional pain that is often the direct result of sticking to our beliefs.
Here on The Ash Flash it is my goal to be as honest with you as I possibly can, while also providing you important and insightful perspectives that will challenge you to adopt this kind of belief system and this kind of approach to running your small business and running your life. If you are interested in being a part of this community, I encourage you to subscribe to the email list as a first step. Once you are officially a part of the tribe, you will begin to receive additional information and communications from me that may just help you achieve far more than you ever thought possible.
PS Interested in having a conversation about just how you might implement this idea in a strategic way?
Send an email to: johncashworth(at)gmail.com and we’ll start a conversation. It is very likely that right at this moment there are many things I can help you achieve. That’s the magic Johnny Renaissance and my passion for life and true and lasting authenticity.
The best opportunities in business and in life very often come, not directly from the thing you really want to do, but from the solution or ‘work-around’ you discover while working to overcome the obstacles that are standing in the way of you doing the thing you really want to do.
In the spirit of this idea, I encourage you to open your mind this fine Monday morning and commit to this very important idea as you begin your week.
Instead of falling back into the same patterns of your usual Monday, cultivate acceptance of your obstacles this week and to your own uncanny ability to find creative solutions.
You might just discover one of the greatest ideas of your lifetime.
NBC 15 news anchor Leigh Mills asked me a simple question following Friday’s fitness segment, “So how’s it going.?”
It seems funny to even decide to write about it today, except that when she asked me I realized that it had been a little while since a closer friend or colleague – someone I felt comfortable opening up to a little more – asked me this question. So I dove in.
“I’m re-inventing myself.” I said. “Completely.”
I read somewhere recently that in order to find your dreams and your gifts, and all of the things you are truly passionate about that though you might have to dig a little if you’ve been ignoring them, you might also find them on a Saturday or Sunday morning. Because it is on those precious mornings that you often find yourself doing what you love most.
I have to say that this hit me as profound and helped me a great deal. Because here I am, right now, on a Sunday morning with the birds racket outside my windows, the cool breezes of early summer, and all of the passion I have swirling in the living room air. Writing, creating my muse, and thinking thoughtfully and carefully about which steps to take next in this process of re-inventing myself, I feel free to do and be almost anything I want.
This is not an easy job, of course, and often wrought with fear, anxiety, frustration, and questions about whether or not the next step I’ve decided to take is the right one. And then I realized that this is the point of re-inventing yourself, and of life itself. No one has the answers. You simply take it one moment at a time. One step at a time, and in the end you get where you are going.
This reminds me of something else I read recently that might even strike more fear into the minds of those wondering what to do next…
“If you’re having trouble deciding what to focus on then just focus on nothing.”
Can you imagine? At a time in your life when you feel the dire need to really focus on the re-invention process, suddenly someone is telling you to completely let go and succomb to the will of the wind? How on earth could that possibly help me?
I think an old dream I had repeatedly as a kid explains the entire thing…
I’m hanging on for dear life it seems to a water ski rope that is attached to a helicopter that is pulling me through the sky. The feeling is complete fear, anxiety, and all I can think about is hanging on as tight as I can to that water ski rope handle. Until suddenly, out of the blue sky itself, I find the urge to let go and I do.
Floating through the air the feeling is no longer fearful, but exhilarating, and full of excitement. The fear disappearing into the clouds. I’m flying and nothing else matters anymore…