Attention: Salespeople! Stay focused on your primary objective. You remember it, right?

Salespeople…Stay focused on your primary objective. You remember it, right?

written by john c ashworth

Right. Selling and sales.

Because on any given day there are a million and one things that have the potential to distract you from this one very important objective.

Selling.

EVERYTHING you’re doing is in one of two categories.

EVERYTHING your’e doing is either contributing to or taking away from MORE sales.

How much time are you actually spending every day selling? And do you have any bad habits you can eliminate or refinements you can make to be better at what you do? Of course you do. We all do. Remember, the Japanese call it ‘Kaizen’ or, constant improvement. Don’t swish it away as cliche. Though in some ways it has become as such, it remains a core tenant of my own life philosophy and demonstrates in large part how I’ve been able to stay on top of my career over the last twenty five years with as much technological advancement as we’ve had in that time.

How much time you spend selling every day can become a very BIG challenge when you become more successful as a salesperson, because if you’re committed to serving your customers, you need to be there for them once they purchase of your stuff. Because that is really just the beginning of your relationship with them.

So, stay focused on your PRIMARY objective as a SALESPERSON.

SELLING! …and then doing whatever you need to to take very good care of your customers. But don’t let that distract you from MORE SELLING.

Lastly, manage your head trash daily. Constantly.

Is your glass half full or are you full of vinegar?

This is a choice every day.

Stay positive and enjoy your victories in the spirit that each one creates another and is a building block for your success. NEVER become satisfied with your progress. Stay hungry. Always!

Got it?

OK, get back to it, will you?

-John

john c ashworth with another happy car customer at Smart Motors of Madison – circa 2014