It’s an old expression and maybe you’ve already heard
it more than you’d like. Or, maybe not…OR, maybe
you’ve heard it and just NEVER let it sink in.
So what am I trying to get at?
You can’t always wait until everything is perfect to
move forward on stuff. Whether it’s a project, career
move, marketing campaign, or in this case, your PR
mission, sometimes you just have to go for it! Not
always, but when your instincts are tickling you, you
have to respond.
Three years ago I followed this kind of an instinct on
a Saturday morning much like this one. I drafted a
quick press release (something what I was not yet an
expert at doing) and sent it to the PR service I was
using at the time for distribution.
I didn’t have a press kit, an official media page on my
web site, or any other even remotely formal media
presence – I just did it!
The topic I chose itself wasn’t even mainstream. In
fact, it was so off beat and unusual that I was nervous
about sending this one out. I didn’t want to look like
Of course, I sent it anyway and the rest, as they say,
The following Thursday I received a phone call in the
afternoon from the NBC 15 news anchor who I can now
call my friend. She wanted to do an interview with me
during her 5 PM interview segment covering the subject.
One thing led to another and the next thing I knew, I
had created a fitness segment that now runs every other
Friday on NBC 15 news here in Madison.
Ready, Fire, Aim…
Now, if you’re shooting a gun, you might want to be a
little more careful.
In this case, following my instincts and not waiting
for everything to be perfect landed me a gig that has
literally been worth tens of thousands of dollars for
my fitness business and has helped me considerably in
building my personal brand here in Madison, WI and
I’m ready to share with you the exact press release I
used that Saturday morning so that you too can find
your own lucrative gig.
That’s why I’m offering that exact press release to you
as part of my Fr.e.e content offer on
Sign-up today and you will immediately receive that
exact press release and then continue receiving 10 more
articles you can use on your blog. All for no cost.
Click here to read more about this offer and this great
In the mean time, stop aiming, and fire!
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will open very soon. Until then, I’m offering you
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and giving you access to the membership site as a
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