Differentiation is difficult, and essential.
Differentiation is difficult, and essential.
There are 3 very important parts of the process when you send a press release to your local media. I outlined them in a blog post earlier this week. You can read them here if you like:
In addition to those three essential ingredients, there is one more very important part of the process. It’s vital actually and if you want to know what it is, you can listen to my podcast today by clicking the following link…
Have a great weekend!
be a fitness nomad
PS The membership site is open for business and one of the most crucial sections is that devoted to the topic I’ve been talking about all week. Check it out at:
I don’t publish to my personal blog as much as I would like, but I put a story up there today you might be interested in…
As a professional, you need to make the choice about how much personal stuff you share in the process of building your personal brand. Personally, I always get great feedback on the personal stuff that I share.
Have a great day!
I just got an email from a colleague’s partner in another part of the country. I must be on his list, and today I happened to see one of his broadcast emails come through – it caught my attention. The headline was compelling and I did not quite recognize the name in the from column. I had just enough time to be curious. I’m glad I opened it, because the contents of that email has given me good fodder for today’s blog post.
Be careful with your writing, it says more about you and your personal brand than you think…
To me, there’s nothing worse than writing that doesn’t flow. Growing up and going to school I think I had a hard time concentrating, and staying focused on my work. When I could concentrate, though, the stuff I really liked to read was the stuff that flowed. The stuff that felt like it was speaking to me.
I have no formal training as a writer. A couple of really good English teachers along the way, and a trip through graduate school got me going. Now I write to live. Literally, I do. The process really helps me live my life. It has become part of me, like breathing. Because if I stop. Well, you know what happens when you stop breathing…
There is one question I ask myself as I type every sentence, and then read the piece back to myself. “How does this sound?” If it sounds good and feels like it flows, then I know I’ve done a good job. If it sounds and feels the same as if I had just explained it to you verbally, than I know I’m good. That’s what works for me. Does it always go perfectly? Absolutely not.
Over the years I’ve developed a pretty good knack for nailing stuff pretty well on a first draft. I’m grateful for this gift. And that is really what my blogging is really all about. It doesn’t have to be perfect, but remember, it better sound good. This goes for your email broadcasts too. People don’t expect them to be perfect, but it they don’t flow, and I have to work too hard to read them – look out. I may be pointing out your errors on this blog some day.
The email I received today contained a very good underlying client success story. Unfortunately it was lost amidst the muck and mire of bad writing, bad punctuation, and bad proof-reading. Read your writing back to yourself out loud before you send it out. This will tell you a lot. It was obvious with the email I received today that this was not done. If it had been, I’m pretty sure I would have received a more polished finished product.
Everything I write isn’t perfect either, especially when I’m working fast to get an email broadcast or blog post out. But man oh man, don’t let your stuff contain the stuff I read this morning. Fragment sentences? Punctuation in the wrong place? Run-on sentences that start with one thought and end with a completely different one? Please, watch yourselves.
Many of us are working with highly educated folks. If you want them to read your stuff, and for that stuff to reflect well on you, make sure it flows. The world, and your personal brand online will ALL be better as a result.
Now, I’m going to let this one sit, re-read it after a cup of coffee and then send it along to you. I would love to know what you think. You can leave your comments below…
Toyota’s in big trouble – no doubt about it! I read an article in The New York Times over the weekend that went into detail about why they’re in so much trouble and what they will need to do about it.
The first paragraph of the article said it all…
“A Japanese leader (Toyota) in the auto industry is accused of negligence, causing
car accidents and dragging its feet with investigators. A giant recall is
ordered, top executives are hauled in front of Congress, and losses snowball.
Consumers flee in droves, trial lawyers lick their chops, and analysts say
the company’s brand is permanently tarnished.”
So, how will Toyota begin the long journey back out of the cave they have dug for themselves?
They’ll have to come out of hiding. Out from behind the anonymity that big corporate execs often get too comfortable in. Out into the open where everyone can see them, like a movie start out for coffee on a Saturday morning, their hat holding unwashed hair closely under cover.
This will likely be difficult for them. The Japanese culture is one that prides itself in humility and respect for authority. As the author of this article pointed out…
“Grandstanding and mea culpas
do not come naturally at Toyota. Like many other Japanese manufacturers, it is driven
by engineers bred to act deliberately. Top managers are often chosen because of their
connections in the company and their skills in the workshop, not their charisma or
links to shareholders or customers.”
When your long time company mantra has been to under promise and over deliver, while remaining as quiet as possible about your success, the job of winning trust from the public again through total exposure, honesty, and authenticity looms large.
For me, I simply found it interesting that in order for Toyota to recover, they will need to be more personal, open, and transparent.
Much in the same way the rest of us work so hard to build our own personal brands, Toyota will need to move out from behind those quiet walls and scream big promises about how they plan to over deliver. They will need to move way outside their comfort zones and the norms that have become so commonplace for them. And ultimately connect directly with their customers. Something they probably should have been doing more of all along…