produced by john c ashworth
produced by Johnny Renaissance
You’ll get more leverage from case studies, customer testimonials, and video interviews than you’ll ever get from a marketing-authored blog post or an email. Stop wasting the majority of your time and energy talking about your selling points, and instead amplify the best of what’s already being said.
There’s a good chance you already have video editing software installed on your computer. For Windows, that’s Windows Movie Maker, and for Macs, it’s iMovie. But depending on the purpose your video is serving — and the content channel to which you’re distributing it — you may find that these options aren’t packed with enough features.