This 94-year OLD Sales Secret is the Key to Doubling Your Profits

they laughed when I say down to play the piano

written by john c ashworth

We have all experienced this. 

A great sales letter or sales pitch that somehow drew us in and suddenly we’re ready to buy.

What happened?

A master storyteller drew us in.

A well written story is one of the most persuasive sales and copywriting techniques you can put to work for you.

Stories sell!

Are you writing any?

Imagine how much more powerful your current marketing could become by incorporating the master secrets of powerful and provocative storytelling into everything you do to communicate more effectively with your prospects and customers.

-John

PS One really good example of this idea is a direct-response piece written by John Caples.  You might even recognize the headline,

“They laughed when I sat down At the Piano
But When I started to Play!”

John Caples was a magnificent storyteller and he understood that in order to get someone to sign-up for a correspondence course teaching them how to play the piano, that what he really needed to do was paint a clear picture of how that feat would play out in real life.  In telling a story about how an average guy was able to surprise his close friends during a dinner party – sitting down to play the piano in unexpected ways – allows the reader to imagine what that experience might be like for them too.  And as a result, build desire. This letter was extremely successful, directly as a result of this powerful storytelling technique.

What stories can you tell about your work, your mission, and your unique services that will resonate like this and stir emotions and put people in the mood to buy your stuff?

they laughed when I say down to play the piano
You can Click here for John Caple’s original Obituary as published in The New York Times. -john c ashworth

Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

Personally, I love the PS and find it to be an important sales tool. They are also a lot of fun to write. Most don’t use them and miss an opportunity. I’ve had customers and prospects ask me why in the heck I’m bothering with a PS.

“Because you’re reading it!” 🙂

John

The other day I read someone’s definition of a “post scriptum” commonly referred to as a “P.S.”  The author, trying to educate others, described the P.S. as “generally containing information which is trivial.” To be frank, I found his explanation rather trivial…

Source: Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

How great content can help you build your legacy and your business

old school typewriter

Great content for your blog, your website, facebook, twitter, instagram, and anywhere else you might be sharing your messaging takes meticulous effort, time, careful thought and an on-going commitment to the process. One of my main focuses for 2019 is on more writing and it’s amazing every day how easy it is to let this discipline slip behind other seemingly more important priorities.

The problem is that most often, the content you create today does not produce an immediate result when measured in new customers or new money in your business. Over time, and in aggregate, however, these posts and this commitment tells your story. Helps you build your legacy. Something that is true and lasting, and to which your fans begin to form a strong affinity.

Slowly, over time, this affinity builds a following that drives interest and engagement and eventually, you have a powerful and effective platform on which to deliver your story and your messaging in a way that not only helps your business grow, but that affects people’s lives in positive and powerful ways.

Time to get after it!

-John

#discipline #commitment #story

Your Turn…

written by john c ashworth

I’m reading another terrific book. This one is written by Tim Ferris. He’s an interesting character and I’ve been following him on and off over the years. His first book you may remember, The 4-hour workweek. A great title, and another book I recommend, but not because I think you can actually accomplish everything you need to in four hours a week. Because just like ‘Tools of Titans‘ you can pick up a lot of great life strategies from Tim that have the potential to completely re-shape your existence, and set your life’s path on a new and more evolved trajectory.

In ‘Tools of Titans’ Tim pulls all the best stuff he’s accumulated over the years from interviews with the Titans he’s interviewed on his regular podcast over the years. Some very interesting, uniquely engaged human beings who will help you shift your thinking in a way that allows you to believe that almost anything is possible if you are simply willing to defy your current belief sytems and how much they can really hold you back.

It makes me think of that trick we used to pull back in high school where we would walk quietly behind someone and gently put a hand on their back-pack. Applying just enough pressure so that they wouldn’t initially notice. Subconsciously at first, the person would begin to think, “man, I’m feeling a little heavy, slow, like I’m having to work harder than I should.” Then, finally, as slightly more pressure was applied the person carrying the backpack had no othe choice but to turn around and see what might be holding them back. To turn around and see if they had in fact caught their pack on something, or if their mind was once again playing tricks on them.

Your current belief systems are likely holding you back in a similar way right now. In fact, it’s a fact. None of us are perfect. And none of us have it all figured out. The game is just to keep growing. Because remember, if you’re not growing, you’re dying. That’s why I read and write so much. Without this pursuit, I might be locked-up somewhere and receiving my meals through the mail slot.

Whether you decide to read ‘Tools of Titans’ is entirely up to you. In fact, that was the intention of this post when I first sat down to write it. To make the recommendation for this book. But now there seems a much more important message that is coming through…

What’s in your backpack? Weighing you down unnecesarily. What do you need to let go of so that you can break free and stimulate some personal growth. How heavy does it need to get before you are aware enough to turn around?

I know, we have all now been infected with the same virus. The one that attempts to make us believe that all this personal growth and self-improvement stuff is over-played. Over hyped. Over sold. It probably is, but it doesn’t change the fact that it’s still important. Remember, you’re either growing or dying. What’s most important is that you follow your own intuition and feed that intuition with the right informaiton from the right people. You need to construct adequate and intelligent filters. Like reading this post, for example. I’m glad you’re here.

I’ve got to go for now. Need to get to that day job and go take care of the business of the day. Looking forward to getting back to my writing over the weekend. Once again, thanks for being a part of it. It’s not as much fun without you.

Here’s the challenge I want to leave you with today. Dig in to that backpack and look around this weekend or at least in the near future and decide what it is that you no longer need. What’s in there that is weighing you down unnecessarily and often without you being consciously aware that it’s happening. Now, let it go…

In ‘Tools of Titans’ Tim interviews Jason Nemer, cofounder of AcroYoga (Acroyoga.org). A technique that blends the spiritual wisdom of yoga, the loving-kindness of Thai massage, and the dynamic power of acrobatics. Jason was a two-time US Junior national champion in sports acrobatics and represented the US at the World Championships in Beijing in 1991.

When traveling, Jason always carries a couple Frisbee discs for the Frisbee golf he loves to play. As Jason puts it, “There’s nothing like watching a Frisbee fly through the air away from you for minute or longer. It’s magical.”

Sometimes, rather than play golf, he stands somewhere he can gain altitude and perspective and just launches one of the discs with the intention of letting it go forever.

When he does this, he makes it intentional by asking himself a very important, intelligent and personal question as he watches it fly away…

“What am I releasing?”

Your turn.

-John